Rent the Runway Now Offers Athleisure and Skiwear Styles
Laura McQuarrie — December 6, 2019 — Fashion
References: renttherunway & elle
One of the problems with owning winter sportswear is the need to store it during the off-season but this doesn't have to be an issue thanks to Rent the Runway's new skiwear styles. The online provider of clothing and accessory rentals recently added to its catalog of available products with athleisure and skiwear, including options from brands like Champion, Mackage, Spyder and Bogner.
Rent the Runway noticed a high demand for puffer jackets last fall and found that its target customer "just wants variety in her wardrobe for all aspects of her busy life–for work, a night out, weekends and vacations." New styles are added to the site daily, offering variety and freshness that can't be had by purchasing a few winterwear staples for a season.
Image Credit: Rent the Runway
Rent the Runway noticed a high demand for puffer jackets last fall and found that its target customer "just wants variety in her wardrobe for all aspects of her busy life–for work, a night out, weekends and vacations." New styles are added to the site daily, offering variety and freshness that can't be had by purchasing a few winterwear staples for a season.
Image Credit: Rent the Runway
Trend Themes
1. Rentable Winter Sportswear - The trend of renting winter sportswear provides a cost-effective and space-saving solution for consumers.
2. Athleisure Rentals - The athleisure rental trend allows customers to have access to a wide range of fashionable activewear without the need for ownership.
3. Variety and Freshness - The demand for variety and freshness in winterwear creates opportunities for rental platforms to constantly update their offerings.
Industry Implications
1. Fashion Rental - The fashion rental industry can tap into the demand for rentable winter sportswear and athleisure styles.
2. Winter Sports - The winter sports industry can benefit from collaborations with rental platforms to offer convenient and fashionable skiwear options.
3. Online Retail - The online retail industry can explore the potential of renting winter sportswear as a new revenue stream and customer attraction strategy.
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