Gore-Tex's Outerwear on Demand Lets Enthusiasts Rent Apparel
Laura McQuarrie — February 14, 2022 — Fashion
References: gore-tex & fashionunited.uk
Gore-Tex's Outerwear on Demand is a new initiative that lets outdoor enthusiasts rent the apparel they need at 15 resorts and retail locations across the United States. The program offers up a combination of garments for customers to mix and match for comfort and a boost in performance during winter activities.
According to a product specialist from the brand's innovation, fabrics division: “We’ve set out to create a very technical, very durable line of clothing that will stand up to frequent use and cleaning, providing consumers the Gore-Tex product experience and a convenient alternative to purchasing when it comes to outfitting themselves for winter adventure.” This program specifically supports occasional skiers and snowboarders who are also passionate about reducing their environmental impact where it is possible to do so.
Image Credit: Gore-Tex
According to a product specialist from the brand's innovation, fabrics division: “We’ve set out to create a very technical, very durable line of clothing that will stand up to frequent use and cleaning, providing consumers the Gore-Tex product experience and a convenient alternative to purchasing when it comes to outfitting themselves for winter adventure.” This program specifically supports occasional skiers and snowboarders who are also passionate about reducing their environmental impact where it is possible to do so.
Image Credit: Gore-Tex
Trend Themes
1. On-demand Rentals - The trend towards on-demand rentals is disrupting traditional retail models and provides a convenient alternative to ownership.
2. Sustainable Fashion - There is a growing trend towards sustainable fashion, and on-demand rentals allow consumers to reduce their environmental impact by avoiding ownership and excessive consumption.
3. Technical Performance Apparel - The trend towards technical, high-performance apparel is creating opportunities for innovative materials, designs, and technologies that enhance athletic performance and comfort during outdoor activities.
Industry Implications
1. Outdoor Retail - Outdoor retail companies can benefit from offering on-demand rental programs that provide an alternative to traditional ownership and cater to environmentally conscious consumers.
2. Sustainable Fashion - The sustainable fashion industry can benefit from incorporating rental models into their business strategies, as it aligns with their values of reducing waste and encouraging conscious consumption.
3. Material Innovation - The trend towards technical performance apparel creates opportunities for material innovation, particularly in developing sustainable, durable, and high-performing textiles and fabrics.
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