Six Flags & Ask.com's Skip the Line App Rewards You for Playing
Katherinev123 — December 31, 2011 — Tech
References: fourmanfurnace & psfk
Amusement park Six Flags and the Q&A site Ask.com have partnered to create the Skip the Line app, a mobile application that rewards users for playing a trivia game.
The Skip the Line app, as PSFK points out, combines location-based gaming with exclusive access and rewards. If you have the app downloaded on your phone and you're within 2 miles of one of the 10 participating Six Flags amusement parks in the United States, then the mobile trivia game app will launch. All you have to do is answer the trivia questions correctly and you'll earn points as well as the chance to skip lines at Six Flag parks. According to the campaign website, those who answer the trivia questions correctly are automatically texted back with a unique code they can use to redeem prizes at the park's Guest Services area.
The Skip the Line app, as PSFK points out, combines location-based gaming with exclusive access and rewards. If you have the app downloaded on your phone and you're within 2 miles of one of the 10 participating Six Flags amusement parks in the United States, then the mobile trivia game app will launch. All you have to do is answer the trivia questions correctly and you'll earn points as well as the chance to skip lines at Six Flag parks. According to the campaign website, those who answer the trivia questions correctly are automatically texted back with a unique code they can use to redeem prizes at the park's Guest Services area.
Trend Themes
1. Location-based Gaming - Creating mobile applications that use location-based gaming to engage users and offer rewards.
2. Gamified Rewards - Using gamification techniques to reward users for participating in activities.
3. Mobile Trivia Apps - Developing mobile applications that engage users in trivia games and offer incentives for correct answers.
Industry Implications
1. Amusement Parks - Amusement parks can leverage location-based gaming and gamified rewards to enhance the visitor experience and increase customer loyalty.
2. Mobile Gaming - The mobile gaming industry can explore opportunities to use trivia-based games with rewards to engage a wider audience of users.
3. Q&A Websites - Q&A websites can collaborate with other industries to create interactive apps that combine knowledge-based quizzes with rewards for users.
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