Jinmee's Hydrapuff Sheets Can Be Soaked in a Toner, Serum or Oil
Laura McQuarrie — May 1, 2019 — Art & Design
References: jinmee & cosmeticsbusiness
K-beauty brand Jinmee introduced its Hydrapuff skincare sheets as a convenient way for consumers to create their own DIY skincare solutions. The ultra-thin sheets are super absorbent yet they are unlike cotton pads that soak up the product that's applied—as Jinmee describes, "once you add liquid to Hydrapuff, it transforms to a soft, gel-like tissue that clings perfectly to your skin, allowing for all that product to be absorbed where it's needed." In this way, the DIY skincare sheets can be soaked in a toner, serum or oil of one's choosing to create targeted sheet masks.
These DIY skincare sheets make note of the fact that pre-soaked masks may be filled with ingredients that don't work well for individual consumers and this system gives them more control with products they already know and love.
These DIY skincare sheets make note of the fact that pre-soaked masks may be filled with ingredients that don't work well for individual consumers and this system gives them more control with products they already know and love.
Trend Themes
1. DIY Skincare Solutions - The trend of creating customized skincare solutions allows consumers to have more control over the ingredients they use and personalize their routine.
2. Personalized Sheet Masks - The trend of using skincare sheets that can be soaked in toner, serum or oil allows consumers to create targeted sheet masks according to their specific needs and preferences.
3. Convenient Skincare Products - The trend of multipurpose skincare sheets offers consumers a convenient and efficient way to apply their favorite skincare products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from creating more customizable and multipurpose skincare products to cater to the growing demand for personalized skincare routines.
2. Retail and E-commerce - The retail and e-commerce industry can tap into the trend of DIY skincare solutions by offering a wide range of skincare sheets and customizable products for consumers to purchase online.
3. Cosmetics Packaging - The cosmetics packaging industry has an opportunity to design innovative packaging solutions that allow consumers to easily soak skincare sheets and create personalized sheet masks.
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