La Prairie is Holding a Pop-Up at the Saatchi Gallery for Contemporary Art
Laura McQuarrie — November 21, 2018 — Fashion
References: saatchigallery & cosmeticsbusiness
To bring attention to the innovation, technology and artistry that goes into the making of its luxury products, La Prairie is launching a skincare pop-up in London at the Saatchi Gallery for contemporary art.
The immersive experience is centered around the La Prairie Skin Caviar Collection, as the brand recently remastered three staple products—Luxe Cream, Luxe Cream Sheer and Luxe Sleep Mask—with Skin Caviar Premier, which is said to share "never-before-seen lifting and firming" benefits.
At the skincare pop-up, visitors will be able to dive into the history of the brand, the science that backs its products and La Prairie's ties to the world of art, as well as take advantage of Mini Art of Perfection treatments.
The immersive experience is centered around the La Prairie Skin Caviar Collection, as the brand recently remastered three staple products—Luxe Cream, Luxe Cream Sheer and Luxe Sleep Mask—with Skin Caviar Premier, which is said to share "never-before-seen lifting and firming" benefits.
At the skincare pop-up, visitors will be able to dive into the history of the brand, the science that backs its products and La Prairie's ties to the world of art, as well as take advantage of Mini Art of Perfection treatments.
Trend Themes
1. Skincare Art Pop-ups - Beauty brands are increasingly using interactive and artistic pop-ups to promote their products.
2. Innovative Product Remastering - Businesses can create buzz around remastered products with new features and benefits.
3. Branded Mini-treatments - Companies can offer short branded treatments to attract new customers and showcase product efficacy.
Industry Implications
1. Beauty and Skincare - Beauty brands can use artful pop-ups to stand out in the competitive skincare market.
2. Luxury Goods - High-end brands can enhance perceived value by emphasizing the innovative technology and science that goes into their products.
3. Art and Culture - The integration of art and creativity into pop-ups can draw in new audiences and offer unique experiences.
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