Strange Bird Created a Six-Minute Self-Care & Connection Ritual
Laura McQuarrie — March 4, 2021 — Fashion
References: strangebirdbeauty & brit.co
Strange Bird's Mini Ritual Kit includes a cleanser, a balancing serum and a moisturizer that can be paired with a free, six-minute soothing skincare meditation to inspire mindful self-care moments. All of the products are infused with crystal and flower essences to rebalance energy and the products boast uplifting names like the Inner Clarity Cleanser, Inner Balance Serum and Inner Light Moisturizer.
The first step in the ritual, created in collaboration with Elena Brower, is focused on cleansing and releasing, not just physically, but also allowing worry, anger, resentment to be washed away. The Nourish and Ground step incorporates the serum and encourages people to ask: "What do I know about myself to be true right now?" The final step in the short skincare ritual is to seal the practice with love and light.
The first step in the ritual, created in collaboration with Elena Brower, is focused on cleansing and releasing, not just physically, but also allowing worry, anger, resentment to be washed away. The Nourish and Ground step incorporates the serum and encourages people to ask: "What do I know about myself to be true right now?" The final step in the short skincare ritual is to seal the practice with love and light.
Trend Themes
1. Mindful Skincare - Opportunities for innovation in skincare that puts an emphasis on mindfulness practices and spiritual well-being.
2. Self-care Rituals - The use of guided meditations in products and services for personal self-care is a growing trend to be incorporated in daily routines.
3. Crystal Infused Products - Incorporating the use of crystals, along with natural and organic ingredients in personal care products, is a trend that connects spirituality and wellness.
Industry Implications
1. Beauty and Personal Care - Brands within this industry can cater to consumers seeking self-care products with a focus on mindfulness and spiritual/energetic balance.
2. Meditation and Mindfulness - This industry can expand by offering guided meditation practices in conjunction with personal care and beauty products for a complete self-care experience.
3. Natural Healing and Wellness - Companies in this industry can explore integrating natural and organic ingredients, as well as practices such as crystal healing, into personal care and beauty products to meet the growing demand for holistic wellness products.
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