The Inkey List's First Campaign Shares Real Skincare Journeys
Laura McQuarrie — May 22, 2020 — Fashion
References: theinkeylist & cosmeticsbusiness
As many people with attest with their own unique skincare journeys, coming across the right product, or a handful of products that work synergistically, has the potential to change not only the health of one's skin but also provide a great boost of confidence. For its first-ever campaign, The Inkey List is sharing 11 stories from its global community that support the #askINKEY tagline and hashtag.
The Inkey List is known for creating simple and straightforward ingredient-focused skincare solutions and its campaign is designed to arm the average consumer with the knowledge that will support their continued radiance. With #askINKEY, the brand encourages ingredient experts and skincare beginners to reach out to get their questions answered.
Image Credit: The Inkey List
The Inkey List is known for creating simple and straightforward ingredient-focused skincare solutions and its campaign is designed to arm the average consumer with the knowledge that will support their continued radiance. With #askINKEY, the brand encourages ingredient experts and skincare beginners to reach out to get their questions answered.
Image Credit: The Inkey List
Trend Themes
1. Ingredient-focused Skincare - Disruptive innovation opportunities lie in creating new skincare products and solutions that prioritize specific ingredients and their benefits.
2. Community-driven Campaigns - There is potential for disruptive innovation in developing campaigns that showcase the authentic experiences and stories of skincare users, fostering a sense of community and trust.
3. Knowledge Sharing Platforms - Disruptive innovation opportunities exist in creating platforms that facilitate the exchange of skincare knowledge and expertise, bridging the gap between experts and beginners.
Industry Implications
1. Skincare - The skincare industry can embrace the trend by developing products that focus on key ingredients and leveraging community-driven campaigns to gain consumer trust.
2. Beauty - The beauty industry can tap into the trend by collaborating with skincare brands to create ingredient-focused products and launching community-driven campaigns that resonate with consumers.
3. Digital Platforms - Digital platforms can explore disruptive innovation opportunities by creating knowledge sharing platforms that connect skincare experts with beginners, fostering learning and engagement.
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