SEEN Addresses the Link Between Skincare and Haircare
Laura McQuarrie — April 11, 2020 — Fashion
References: helloseen & design-milk
Although skincare and haircare products seem to exist in very different categories, Harvard-trained dermatologist Dr. Iris Rubin, M.D. wants people to recognize that they can improve the health of their skin by cleaning up their hair products. SEEN is Dr. Rubin's own "skin-caring" haircare brand for all hair types and it's one that prioritizes natural ingredients where possible and safe synthetics when necessary—including a derivative of chamomile to soothe skin and a plant-derived alternative to silicone.
Some of the skin-friendly hair products that can be purchased from SEEN include both fragrance and fragrance-free shampoos, conditioners and styling cremes. Unlike many conventional hair products that can sometimes cause breakouts, the solutions from this dermatologist-designed haircare brand promise to keep people free from clogged pores and breakouts.
Image Credit: SEEN
Some of the skin-friendly hair products that can be purchased from SEEN include both fragrance and fragrance-free shampoos, conditioners and styling cremes. Unlike many conventional hair products that can sometimes cause breakouts, the solutions from this dermatologist-designed haircare brand promise to keep people free from clogged pores and breakouts.
Image Credit: SEEN
Trend Themes
1. Skin-caring Haircare - The trend of haircare products that prioritize natural ingredients and address the link between skincare and haircare creates opportunities for disruptive innovation in the beauty industry.
2. Synthetic-free Hair Products - Increasing demand for synthetic-free hair products presents an opportunity for disruptive innovation in the cosmetics industry, allowing companies to appeal to customers seeking more natural and sustainable ingredients.
3. Dermatologist-designed Haircare - The trend of dermatologist-designed haircare brands emphasizes safety and effectiveness, creating an opportunity for disruptive innovation in the beauty industry by developing haircare products with a strong emphasis on skin health.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from disruptive innovation by creating haircare products that prioritize natural ingredients and target skin health.
2. Cosmetics Industry - The cosmetics industry can benefit from disruptive innovation by developing more synthetic-free hair products that appeal to customers seeking natural and sustainable ingredients.
3. Health and Wellness Industry - The health and wellness industry can benefit from disruptive innovation by creating haircare products that prioritize skin health and good ingredients for the body.
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