Thomas Leveritt Uses a UV Camera to Reveal Skin Damage from the Sun
Laura McQuarrie — August 14, 2014 — Art & Design
References: twitter & creativeguerrillamarketing
We all know that we should be wearing sunscreen outside, but this video from Thomas Leveritt really makes skin damage from the sun apparent.
Using an ultraviolet camera, Leveritt asked people on the street to pose in front of it. With this camera, it's possible to see your skin as the sun does, since it is able to pick up things that the eye is not able to detect, such as blemishes and wrinkles, that may eventually lead to skin cancer. The experiment shows that glass blocks UV rays, as seem by people wearing sunglasses, as well as sunscreen, which has incredible masking properties to protect skin. Amazingly, when children and babies are shown on the camera, they have flawless skin, which is a real reminder to slather yourself with sunscreen the next time you head out.
Using an ultraviolet camera, Leveritt asked people on the street to pose in front of it. With this camera, it's possible to see your skin as the sun does, since it is able to pick up things that the eye is not able to detect, such as blemishes and wrinkles, that may eventually lead to skin cancer. The experiment shows that glass blocks UV rays, as seem by people wearing sunglasses, as well as sunscreen, which has incredible masking properties to protect skin. Amazingly, when children and babies are shown on the camera, they have flawless skin, which is a real reminder to slather yourself with sunscreen the next time you head out.
Trend Themes
1. UV Camera Skincare Analysis - Opportunity for skincare brands to develop UV camera technology for analyzing skin damage and promoting sunscreen use.
2. Sunscreen Masking Properties - Potential for sunscreen manufacturers to highlight their products' effective masking properties to protect the skin from UV damage.
3. Awareness of UV Protection - Demand for educational campaigns and innovations in UV protection to inform and encourage individuals to use sunscreen and protect their skin.
Industry Implications
1. Skincare - Skincare industry can leverage UV camera technology to offer personalized analysis and recommend appropriate products for protecting against sun damage.
2. UV Camera Manufacturing - Opportunity for manufacturing companies to produce and sell affordable UV cameras for skincare analysis, catering to both consumers and professional use.
3. Educational Initiatives - Educational institutions and organizations can develop campaigns and initiatives to raise awareness about the importance of UV protection and sunscreen usage in preventing skin damage.
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