This Skin Cream Ad from Dolce Milk Tells Tales of Rough, Dry Hands
Laura McQuarrie — October 21, 2015 — Marketing
References: coloribus
While it's one thing to personally suffer from dry skin, these skin cream ads from Dolce Milk present even more uncomfortable scenarios featuring people coming into contact with others who have dry, rough skin.
The set of three advertisements on cream for dry hands tells stories like being surprised by someone from behind or getting a massage. Although these are both generally pleasant situations, the characters in the ads have other thoughts. In the most extreme example, one character imagines that he's being assaulted by hands that belong to a burly biker, when in reality, the hands belong to a delicate young woman.
These clever Dolce Milk ads remind that skin protection is not only for your own sake, but for others who have to come into contact with you as well.
The set of three advertisements on cream for dry hands tells stories like being surprised by someone from behind or getting a massage. Although these are both generally pleasant situations, the characters in the ads have other thoughts. In the most extreme example, one character imagines that he's being assaulted by hands that belong to a burly biker, when in reality, the hands belong to a delicate young woman.
These clever Dolce Milk ads remind that skin protection is not only for your own sake, but for others who have to come into contact with you as well.
Trend Themes
1. Emotional Advertising - Disruptive innovation opportunity: Brands can use emotional storytelling in their ads to create a strong impact on viewers and evoke empathy.
2. Interactive Advertising - Disruptive innovation opportunity: Brands can create interactive ads that engage viewers and provide a personalized experience, enhancing brand recall and engagement.
3. Empathy Marketing - Disruptive innovation opportunity: Brands can focus on empathy marketing, highlighting the impact of their products on others, and appealing to consumers' sense of social responsibility.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Brands can develop innovative skincare products that address the specific needs highlighted in the ads, such as dry and rough hands.
2. Advertising Industry - Disruptive innovation opportunity: Advertising agencies can incorporate creative storytelling techniques and interactive elements to create more impactful and engaging advertisements.
3. Personal Care Industry - Disruptive innovation opportunity: Brands can emphasize the importance of personal care and hygiene, showcasing the positive impact on interpersonal relationships and highlighting the need for quality products.
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