Kim Kardashian's SKIMS Unveils the Elegant 'Romance' Collection
SKIMS’s latest collection, dubbed ‘Romance,’ consists of six intimate pieces designed with elegant silk chiffon. Established in 2019, SKIMS is a loungewear, shapewear, and intimates brand offering sizing options up to 4X. The silhouettes are breathable and effortlessly stylish with a luxurious design, making them ideal for the aesthetics of the summer season.
The ‘Halter Slip’ dress, which has a low back and asymmetrical seaming elements on the bottom, is the collection’s highlight. The ‘Chiffon Crop Top’ has a scoop neckline that may be worn off the shoulder for a more versatile choice. The ‘Chiffon Smocked Pant’ is a fuller coverage traditional bottom that consumers can wear for comfort.
The ‘Romance’ collection is available on the SKIMS website ranging from $22 to $56 USD.
Image Credit: SKIMS, Briannalcapozzi on Instagram
The ‘Halter Slip’ dress, which has a low back and asymmetrical seaming elements on the bottom, is the collection’s highlight. The ‘Chiffon Crop Top’ has a scoop neckline that may be worn off the shoulder for a more versatile choice. The ‘Chiffon Smocked Pant’ is a fuller coverage traditional bottom that consumers can wear for comfort.
The ‘Romance’ collection is available on the SKIMS website ranging from $22 to $56 USD.
Image Credit: SKIMS, Briannalcapozzi on Instagram
Trend Themes
1. Luxury Intimates - There is an opportunity for the creation of similar luxury intimates lines by other brands due to the success of SKIMS' 'Romance' collection.
2. Inclusive Sizing - SKIMS' inclusive sizing options up to 4X indicate an opportunity for fashion brands to expand their own size ranges to be more inclusive.
3. Versatile Silhouettes - The versatility of the 'Chiffon Crop Top' could inspire other brands to create convertible or multi-functional clothing items for consumers.
Industry Implications
1. Fashion - Fashion brands can look into creating their own luxury intimates lines after seeing the success of SKIMS' 'Romance' collection.
2. Body Positivity - The inclusive sizing options offered by SKIMS' 'Romance' collection could inspire other brands to create more size-inclusive clothing.
3. Sustainable Fashion - The use of silk chiffon in SKIMS' 'Romance' collection could inspire more fashion brands to incorporate sustainable and eco-friendly materials in their own designs.
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