This Brand is Well-Versed in How to Appeal to Younger Audiences
Mishal Omar — August 29, 2016 — Lifestyle
References: sexskateboards.bigcartel & hypebeast
With plenty of other skater brands to compete with, this one decided to design itself around a literal interpretation of the term "sex sells."
Titled 'Sex Skateboards,' the brand was designed by the artist and skateboarder Louis Slater and its graphics all allude to the brand's name. The storefront of the brand is emblazoned with the word "sex" and the brand's signature outline of lips. The advertising that is displayed in the storefront is also sensual, while the skater brand's shirts, skateboards and stickers all feature the sex and lips graphics as well. To further emphasize the brand's name, the store sells condoms that are also emblazoned with its signature graphic.
This skater brand ensures that it is capturing the attention of the youthful demographic it is aiming to sell to.
Titled 'Sex Skateboards,' the brand was designed by the artist and skateboarder Louis Slater and its graphics all allude to the brand's name. The storefront of the brand is emblazoned with the word "sex" and the brand's signature outline of lips. The advertising that is displayed in the storefront is also sensual, while the skater brand's shirts, skateboards and stickers all feature the sex and lips graphics as well. To further emphasize the brand's name, the store sells condoms that are also emblazoned with its signature graphic.
This skater brand ensures that it is capturing the attention of the youthful demographic it is aiming to sell to.
Trend Themes
1. Edgy Skater Apparel - Creating provocative and bold apparel that caters to young skaters, designing board designs that emphasize edgy and avant-garde themes for downhill and freestyle skateboarding.
2. Sexed-up Branding - Brands that accomplish original, sexy and humorous graphics to create a robust and fun identity for younger demographics.
3. Youth-oriented Merchandise - Developing creative merchandise that is geared towards the younger generations focusing on a youthful and fun spirit that elevates conventional goods for example, sex-themed condoms, as seen in the Sex Skateboards between fun and safe sexual prowess & safe skateboarding practice
Industry Implications
1. Skateboarding - Developing millennial and Gen Z-oriented products that encapsulate an edgy, impactful, and in-your-face style to capture younger demographics in the skateboarding market.
2. Fashion - Creating edgy and provocative fashion designs that serve as an ode to youth culture and sex-positive branding that seeks to celebrate young individuals' sexual expression.
3. Retail - Creating impactful storefront signage and displays that make retail spaces memorable, cutting-edge and interesting for younger audiences that seek unconventional shopping experiences.
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