Noah Drops a Capsule of Graphic Apparel for the Season
References: noahny & highsnobiety
Skate label Noah recently worked in collaboration with Scott Nelson on a collection of goods that honor the skateboarding history and the struggles that were faced during the rise. Nelson is an old friend of Brendan Babenzien and also a prominent character in the streetwear and skateboarding culture.
His brand 'The Duct Tape Years' celebrates the dedication uring the time of struggles in the skateboarding scene. The name of the brand recalls the times when skaters resorted to duct tape as repairing materials for their shoes and ripped knee pads. The range of apparel draws attention back to the times with a series of graphic prints along with some slogans that read "Babylon Makes The Rules' and "Peace It's Wonderful."
His brand 'The Duct Tape Years' celebrates the dedication uring the time of struggles in the skateboarding scene. The name of the brand recalls the times when skaters resorted to duct tape as repairing materials for their shoes and ripped knee pads. The range of apparel draws attention back to the times with a series of graphic prints along with some slogans that read "Babylon Makes The Rules' and "Peace It's Wonderful."
Trend Themes
1. Skateboarding History-themed Fashion - Opportunities for fashion brands to collaborate with skate labels and honor the history of the skateboarding scene through graphic printed apparel.
2. Streetwear and Skateboarding Culture - Possible collaborations between brands and prominent figures in the streetwear and skateboarding community to produce unique fashion collections.
3. Nostalgia in Apparel - Potential market for apparel collections that celebrate and reference past eras, such as the struggling and DIY times in skateboarding history.
Industry Implications
1. Fashion - Fashion brands interested in exploring collaborations with skate labels and drawing inspiration from the history of the skateboarding scene.
2. Skateboarding - Brands in the skateboarding industry can leverage the rising interest in the historical roots of the sport to develop unique and meaningful collaborations with fashion labels.
3. DIY Culture - Entrepreneurs can explore opportunities to develop brands that celebrate DIY culture and the resourcefulness of past eras, such as the skateboarding scene of the 90s.
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