Barbour and NOAH Join Forces on Another Collection Together
Barbour and NOAH join forces on yet another collaboration that is prepared for the outdoors. The duo first worked together last year, updating the range of Bedale and Beaufort jackets. Marking the second collection, the two draw inspiration from a natural lifestyle that is specific to the 60s.
New York-based NOAH celebrates the British heritage of Barbour by using protective cloth that is made from 60% cotton and 40% nylon. This results in the new 60/40 Bedale jacket, which gets eight new colorways. It is made with a traditional corduroy collar and lined with checkered details at the interior. Additional details include the co-branded emblem that is on opposite sides of the pockets finished with snap closures along the front and zippers.
Image Credit: NOAH, hypebeast, noahny
New York-based NOAH celebrates the British heritage of Barbour by using protective cloth that is made from 60% cotton and 40% nylon. This results in the new 60/40 Bedale jacket, which gets eight new colorways. It is made with a traditional corduroy collar and lined with checkered details at the interior. Additional details include the co-branded emblem that is on opposite sides of the pockets finished with snap closures along the front and zippers.
Image Credit: NOAH, hypebeast, noahny
Trend Themes
1. Collaborative Fashion Capsules - Opportunity for fashion and lifestyle brands to partner with collaborators and create limited edition capsule collections.
2. Heritage-inspired Outdoor Wear - Potential for traditional outdoor clothing brands to collaborate with urban streetwear brands and create modern interpretations of classic pieces.
3. Natural Lifestyle Aesthetic - Opportunity for brands to tap into the growing consumer interest in eco-friendly and sustainable fashion by incorporating natural themes and materials in their designs.
Industry Implications
1. Fashion - Potential for fashion brands, both heritage and modern, to collaborate with each other and create unique collections.
2. Lifestyle - Opportunity for lifestyle brands to collaborate with fashion brands and create limited edition collections that cater to the outdoor, adventurous consumer.
3. Sustainable Fashion - Potential for brands to incorporate eco-friendly materials and themes into their designs, capitalizing on the growing consumer trend towards sustainability.
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