Yayoi Kusama and MoMA Launch Beautiful & Arty Skateboards
Kalin Ned — August 24, 2018 — Art & Design
References: store.moma.org & hypebeast
From cartoon references to psychedelic imagery, there is always a wide range of skateboarding decks available to consumers. To extend the inspiration to contemporary art, MoMA partners up with celebrated creative Yayoi Kusama for a collection that has been graced by the artist's 'Dot Obsession' and 'Yellow Trees' paintings.
Needless to say, the skateboarding decks are exquisite. The rich colors and abstraction positively contribute to the overall aesthetic, blurring the boundaries between the urban sport and contemporary art — an act that pro skater Mark Gonzales has been working on for decades.
While the Dot Obsession skateboarding decks "appear in a quartet of different makes," the Yellow Trees is reimagined as a triptych. The MoMA x Kusama collaboration can also double as engaging wall art.
Needless to say, the skateboarding decks are exquisite. The rich colors and abstraction positively contribute to the overall aesthetic, blurring the boundaries between the urban sport and contemporary art — an act that pro skater Mark Gonzales has been working on for decades.
While the Dot Obsession skateboarding decks "appear in a quartet of different makes," the Yellow Trees is reimagined as a triptych. The MoMA x Kusama collaboration can also double as engaging wall art.
Trend Themes
1. Contemporary Art Skateboarding Decks - Disruptive innovation opportunity: Creating limited edition skateboarding decks featuring collaborations with contemporary artists to appeal to art enthusiasts and skateboarders alike.
2. Blurring Boundaries Between Urban Sports and Contemporary Art - Disruptive innovation opportunity: Exploring and creating more partnerships between urban sports and contemporary art to create unique and aesthetically pleasing products and experiences.
3. Skateboarding Decks as Wall Art - Disruptive innovation opportunity: Positioning skateboarding decks as not just functional equipment but also as decorative wall art, catering to both skaters and art collectors.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Collaborating with contemporary artists to incorporate their work into consumer products, expanding the reach and appeal of art beyond traditional mediums.
2. Sports and Recreation - Disruptive innovation opportunity: Creating unique collaborations between urban sports and artistic disciplines to attract a wider audience and redefine the boundaries of both industries.
3. Home Decor and Interior Design - Disruptive innovation opportunity: Introducing skateboarding decks as decorative wall art, merging functional equipment with aesthetic appeal to cater to the needs of both skaters and home decor enthusiasts.
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