The SJP Sneaker is the First of Its Kind in the Celebrity Collection
Mishal Omar — May 26, 2017 — Pop Culture
References: elle & refinery29
The SJP sneaker is a new addition to Sarah Jessica Parker's shoe line, and it fits in with the brand's purpose despite its more casual appeal.
The SJP shoe line is known for its ability to appeal to more high-end buyers who enjoy wearing heels and sandals that are appropriate for work and events, making an SJP sneaker an unlikely addition to the collection. However, despite how Parker describes the shoe, it looks more like a sandal than it does a sneaker. The flats, titled the Meteor Shoe, feature open spaces, straps, and are encrusted with rhinestones for a luxurious, luminous effect.
Despite their more casual marketing, these shoes are able to fit into the SJP brand aesthetic.
The SJP shoe line is known for its ability to appeal to more high-end buyers who enjoy wearing heels and sandals that are appropriate for work and events, making an SJP sneaker an unlikely addition to the collection. However, despite how Parker describes the shoe, it looks more like a sandal than it does a sneaker. The flats, titled the Meteor Shoe, feature open spaces, straps, and are encrusted with rhinestones for a luxurious, luminous effect.
Despite their more casual marketing, these shoes are able to fit into the SJP brand aesthetic.
Trend Themes
1. Luxury Sneakers - The introduction of the SJP sneaker exemplifies the rise of luxury sneakers in the fashion industry, creating an opportunity for brands to cater to high-end buyers seeking comfort and style.
2. Celebrity Collaborations - The SJP sneaker's success highlights the trend of celebrity collaborations in the fashion industry, presenting an opportunity for brands to partner with influential figures to attract a wider customer base.
3. Blurring Fashion Boundaries - The SJP sneaker blurs the lines between casual and high-end footwear, reflecting the trend of breaking traditional fashion boundaries and offering disruptive innovation opportunities for brands to create unique and unexpected shoe designs.
Industry Implications
1. Fashion - The SJP sneaker's introduction in the fashion industry showcases an opportunity for brands to explore unconventional shoe designs and tap into the demand for fashionable yet comfortable footwear.
2. Celebrity Merchandising - The success of the SJP sneaker in Sarah Jessica Parker's shoe line demonstrates the potential within the celebrity merchandising industry to create innovative fashion products that align with the personal brand of influential figures.
3. Luxury Retail - The SJP sneaker's ability to blend luxury aesthetics and casual comfort presents an opportunity for luxury retail brands to expand their product offerings and cater to consumers seeking high-end sneakers.
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