‘Hero Saves the Day' in Love Magazine's Debut Issue
lourdes sanchez bayas — February 24, 2009 — Naughty
References: fashioncopious.typepad
Love Magazine debuted a few days ago with the cherubic (and naked) Beth Ditto on the front cover.
The edgy glossy promises a full gamut of fashion, style and indulgent off-the-hook photography; editor-in-chief Katie Grand has also pledged a ban on size-zero models and a shift away from hyper-airbrushed images. We’ll have to wait and see about that.
Meanwhile, the “Damsel in Distress” photos depict a scantily-clad, disheveled and soot-covered Missy Rayder who is wearing a blood red little number with impeccably clean matching designer shoes. The scene shows Missy being rescued from what one assumes is a fire by a buff male model. The second image shows another piece in the magazine featuring model Erin Wasson.
The edgy glossy promises a full gamut of fashion, style and indulgent off-the-hook photography; editor-in-chief Katie Grand has also pledged a ban on size-zero models and a shift away from hyper-airbrushed images. We’ll have to wait and see about that.
Meanwhile, the “Damsel in Distress” photos depict a scantily-clad, disheveled and soot-covered Missy Rayder who is wearing a blood red little number with impeccably clean matching designer shoes. The scene shows Missy being rescued from what one assumes is a fire by a buff male model. The second image shows another piece in the magazine featuring model Erin Wasson.
Trend Themes
1. Size-zero Model Ban - Disruptive innovation opportunity: Creating a fashion industry that embraces diversity and promotes body positivity.
2. Shift From Airbrushed Images - Disruptive innovation opportunity: Developing technologies and techniques to showcase authentic beauty and challenge unrealistic beauty standards.
3. Edgy Glossy Fashion - Disruptive innovation opportunity: Creating a unique and rebellious fashion publication that pushes boundaries and appeals to a niche audience.
Industry Implications
1. Fashion Publishing - Disruptive innovation opportunity: Expanding the market with new fashion magazines that promote inclusivity and showcase diverse models.
2. Fashion Photography - Disruptive innovation opportunity: Exploring alternative photography styles and techniques that celebrate imperfections and highlight individuality in fashion.
3. Fashion Retail - Disruptive innovation opportunity: Offering clothing lines that cater to a wide range of body shapes and sizes to create an inclusive shopping experience.
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