The Sivo Lenses Campaign Unveils Scary Situations as They are
Meghan Young — April 14, 2012 — Marketing
References: jwt & ibelieveinadv
A person should always have there wits about them, and that includes their physical senses as shown in the SIVO Lenses campaign. In particular, the print ads show how important proper vision can be. When a person can only see blurry scenes, there is a lot of room for deception and trouble.
The SIVO Lenses campaign was conceived and executed by JWT, an ad agency based in Tunis, Tunisia. Art directed by M’Timet Racem with creative direction by El Zoghlami Ahmed, the ad campaign was photographed by Chalghoum Karim. Beyond the Sivo lens promoted in the ads, the image is blurred out. Without the glasses, a person could easily mistake the scenarios as safe. They are far from that, however. For instance, what looks like a family portrait is actually a kidnapping.
The SIVO Lenses campaign was conceived and executed by JWT, an ad agency based in Tunis, Tunisia. Art directed by M’Timet Racem with creative direction by El Zoghlami Ahmed, the ad campaign was photographed by Chalghoum Karim. Beyond the Sivo lens promoted in the ads, the image is blurred out. Without the glasses, a person could easily mistake the scenarios as safe. They are far from that, however. For instance, what looks like a family portrait is actually a kidnapping.
Trend Themes
1. Proper Vision Campaigns - Creating ad campaigns that highlight the importance of proper vision in preventing accidents and deception
2. Blurred Reality Campaigns - Creating ad campaigns that show how blurred vision can obscure important details and lead to dangerous situations
3. Deceptive Advertising Campaigns - Creating ad campaigns that use visual illusions to show how easily people can be deceived without proper vision
Industry Implications
1. Optical Industry - Opportunity to promote the need for regular eye check-ups, and the importance of investing in quality eyewear products.
2. Advertising Industry - Opportunity to utilize visual illusions and innovative advertising strategies to capture and engage audiences.
3. Safety Industry - Opportunity to focus on safety awareness, especially in high-risk industries such as construction and transportation, and emphasize the importance of proper vision in preventing accidents.
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