IKEA's 'Sittning' Dinnerware Collection Promotes Authentic Connection
Laura McQuarrie — July 22, 2015 — Art & Design
References: ikea
Seeing as pieces from IKEA's 'Sittning' dinnerware collection celebrate real materials like cotton, mouth-blown glass and solid wood, authenticity and integrity are themes that seem to run throughout this line.
As well as emphasizing a connection with nature, making face-to-face connections with those nearby also seems to be a value promoted by Sittning. This is especially apparent in some of the table mats in this collection, which include phone-sized pockets to safely tuck devices away while dining. Since the use of phones at a dinner table can be extremely disruptive for others sitting nearby, this pocket placemat reminds people to be kind to those they are sharing close conversations with.
Aiming to foster more quality time with family and friends, Dolmio's Pepper Hacker is another example that more forcefully excludes technology from the dinner table.
As well as emphasizing a connection with nature, making face-to-face connections with those nearby also seems to be a value promoted by Sittning. This is especially apparent in some of the table mats in this collection, which include phone-sized pockets to safely tuck devices away while dining. Since the use of phones at a dinner table can be extremely disruptive for others sitting nearby, this pocket placemat reminds people to be kind to those they are sharing close conversations with.
Aiming to foster more quality time with family and friends, Dolmio's Pepper Hacker is another example that more forcefully excludes technology from the dinner table.
Trend Themes
1. Authentic Connection - The emphasis on authenticity and integrity in IKEA's 'Sittning' dinnerware collection creates opportunities for disruptive innovation in promoting genuine human connections.
2. Disruptive Dining Experiences - The inclusion of phone-sized pockets in table mats highlights the potential for disruptive innovation in creating dining experiences that encourage face-to-face interactions by limiting smartphone usage.
3. Technology-free Zones - The concept of excluding technology at the dinner table, as seen with Dolmio's Pepper Hacker, presents opportunities for disruptive innovation in creating designated technology-free zones to promote quality time with loved ones.
Industry Implications
1. Home Furnishings - The trend of authenticity in IKEA's 'Sittning' dinnerware collection opens up opportunities for disruptive innovation in creating home furnishings that prioritize genuine human connections.
2. Hospitality - The concept of disruptive dining experiences through phone pocket placemats suggests potential innovation opportunities for the hospitality industry in creating technology-free zones at restaurants and hotels, fostering genuine interactions between guests.
3. Family Entertainment - The focus on technology-free zones and quality time with loved ones presents disruptive innovation opportunities in the family entertainment industry by creating experiences that encourage human interaction and limit digital distractions.
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