The MOMease is the Sippy Cup Reinvented with Room for Two Drinks
Laura McQuarrie — May 27, 2014 — Life-Stages
References: momeasebaby & kickstarter
If you've got a child, you've probably got a bunch of sippy cups around the house as well. While they're an essential for parents, kids sometimes can't make up their minds and want two different drinks, which is fine, but it just creates another cup that you'll need to dirty and wash.
Cara Filipski is one smart mom who came up with a solution to this problem. Filipski has been working with an industrial designer and a factory to bring her concept into the prototyping stage and now it's come to life in the form of the MOMease Baby Double Sipper Straw Cup.
On the inside, the cup is split down the middle and keeps two different kinds of drinks completely separate, each with their own straw. Filipski is currently crowdfunding on Kickstarter, hoping to raise $25,000 to further the development of MOMease and help parents everywhere have less of a hassle.
Cara Filipski is one smart mom who came up with a solution to this problem. Filipski has been working with an industrial designer and a factory to bring her concept into the prototyping stage and now it's come to life in the form of the MOMease Baby Double Sipper Straw Cup.
On the inside, the cup is split down the middle and keeps two different kinds of drinks completely separate, each with their own straw. Filipski is currently crowdfunding on Kickstarter, hoping to raise $25,000 to further the development of MOMease and help parents everywhere have less of a hassle.
Trend Themes
1. Dual Compartment Cups for Kids - The MOMease Baby Double Sipper Straw Cup is creating a disruptive innovation opportunity as it solves the problem of parents having to use two separate cups for their children's drinks.
2. Crowdfunding for Parenting Products - Cara Filipski using Kickstarter is creating a disruptive innovation opportunity for the parenting industry through filling gaps in the market with new and innovative products.
3. Innovative Drinking Accessories for Children - MOMease's Double Sipper Straw Cup is creating a disruptive innovation opportunity and leading the way for innovative drinking accessories in the children's product industry.
Industry Implications
1. Parenting - The MOMease Baby Double Sipper Straw Cup is creating a disruptive innovation opportunity in the parenting industry, providing parents with a convenient solution to a common problem.
2. Children's Product - MOMease's Double Sipper Straw Cup is creating a disruptive innovation opportunity in the children's product industry, by filling market gaps with innovative products for children.
3. Crowdfunding - Cara Filipski using Kickstarter is creating a disruptive innovation opportunity in the crowdfunding industry by developing and launching innovative parenting products.
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