The 'Sip Dunkin', Save at Shell' Promotion will Run Through 2020
Michael Hemsworth — February 7, 2020 — Business
References: dunkinbrands & csnews
The 'Sip Dunkin', Save at Shell' promotion has been announced as an expansion of the Fuel Rewards program that will enable members to enjoy savings at the pump after purchasing their favorite coffee products. The promotion will offer Fuel Rewards members who have a Gold Status as well as a DD Perks membership to save ten cents off each gallon of fuel for every five drinks they purchase. This will come as welcome news to those who want to maximize their reward program benefits and enjoy aded everyday savings.
North America CRM and Loyalty Manager for Shell Oil Products U.S. Todd Gulbransen spoke on the 'Sip Dunkin', Save at Shell' promotion saying, "Shell is thrilled to expand our partnership with Dunkin' beyond a successful Northeast pilot to a national offering, allowing more consumers the ability to both enjoy their favorite Dunkin' beverages and save when filling up their vehicle. This national expansion has been something Shell, Dunkin' and the Fuel Rewards program have been working on collaboratively — the teams are excited to offer consumers across the country the opportunity to enjoy the benefits of both loyalty programs."
North America CRM and Loyalty Manager for Shell Oil Products U.S. Todd Gulbransen spoke on the 'Sip Dunkin', Save at Shell' promotion saying, "Shell is thrilled to expand our partnership with Dunkin' beyond a successful Northeast pilot to a national offering, allowing more consumers the ability to both enjoy their favorite Dunkin' beverages and save when filling up their vehicle. This national expansion has been something Shell, Dunkin' and the Fuel Rewards program have been working on collaboratively — the teams are excited to offer consumers across the country the opportunity to enjoy the benefits of both loyalty programs."
Trend Themes
1. Fuel Rewards Program - The expansion of the Fuel Rewards program allows members to save on fuel by purchasing coffee products.
2. CRM and Loyalty Programs - The partnership between Shell, Dunkin', and the Fuel Rewards program highlights the importance of CRM and loyalty programs in driving customer engagement and satisfaction.
3. Everyday Savings - The promotion highlights the growing trend of consumers seeking everyday savings and maximizing reward program benefits.
Industry Implications
1. Oil and Gas - The 'Sip Dunkin', Save at Shell' promotion provides an opportunity for the oil and gas industry to attract more customers through loyalty partnerships.
2. Coffee and Beverage - The partnership between Shell and Dunkin' emphasizes the importance of collaboration between the coffee and beverage industry and fuel retailers to provide added value to consumers.
3. Retail Loyalty Solutions - The success of the Fuel Rewards program expansion demonstrates the need for innovative retail loyalty solutions that bring together different brands and offer mutual benefits to customers.
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