Moët Hennessy Launched Two New Belvedere Single-Estate Rye Vodkas
Riley von Niessen — October 4, 2017 — Lifestyle
References: foodbev & thespiritsbusiness
These Belvedere single-estate rye vodkas are likely to appeal to consumers who appreciate high-quality spirits that boast unique points of origin.
As the location in which a vodka is made can greatly affect its flavor, Moët Hennessy named the two new variations after the Polish villages that they come from, with one called 'Smogóry Forest,' and the other called 'Lake Bartężek.' Belvedere explained the launch of the single-estate rye vodkas by stating that they show its "commitment to exceed expectations, both in the use of bakers-grade Dankowskie diamond rye," as well as its "ability to draw out nuanced flavors."
Although the stress on location is usually reserved for wines in the alcohol world, these Belvedere vodkas demonstrate that consumers are showing a rising interest in terroir.
As the location in which a vodka is made can greatly affect its flavor, Moët Hennessy named the two new variations after the Polish villages that they come from, with one called 'Smogóry Forest,' and the other called 'Lake Bartężek.' Belvedere explained the launch of the single-estate rye vodkas by stating that they show its "commitment to exceed expectations, both in the use of bakers-grade Dankowskie diamond rye," as well as its "ability to draw out nuanced flavors."
Although the stress on location is usually reserved for wines in the alcohol world, these Belvedere vodkas demonstrate that consumers are showing a rising interest in terroir.
Trend Themes
1. Terroir Emphasis in Spirits - There is a trend of emphasizing the influence of location in the production of spirits, which presents opportunities for distilleries to offer unique and high-quality products.
2. Polish-inspired Spirits - There is a trend of creating spirits inspired by the unique heritage and flavors of Poland, which presents opportunities for distilleries to tap into the rich Polish culture.
3. Single-estate Spirits - There is a trend of producing spirits using ingredients sourced from a single estate, which presents opportunities for distilleries to showcase unique and rare flavor profiles.
Industry Implications
1. Spirits Industry - The spirits industry can capitalize on the trend of emphasizing location and heritage by highlighting the unique qualities of their products.
2. Luxury Spirits Industry - The luxury spirits industry can capitalize on the trend of single-estate production by offering exclusive and rare products.
3. Tourism Industry - The tourism industry can capitalize on the trend of Polish-inspired spirits by promoting trips to Poland for a unique and authentic cultural experience.
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