The Air Jordan 10 OVO Shoes Were Designed by Singer Drake
M — January 16, 2016 — Pop Culture
References: octobersveryown & kicksonfire
Rapper and singer Drake has notably branched out beyond the music industry into sports and fashion and his recent design endeavor into sneakers has prevailed with the Air Jordan 10 OVO Black shoes. The sleek basketball-style sneakers feature a dapper and sophisticated matte all-black colorway complete with subtle texture details for added class.
While the Air Jordan sneakers are typically known as a sport shoe, Drake's redesign for his OVO brand readies the footwear for much more casual and every day wear. The shoeis comprised of a black Stingray leather upper coupled with mudgard, and grained leather along the tongue and side. The signature OVO owl emblem is embedded into the shoe as well in its iconic gold colorway with black laces completing the look.
While the Air Jordan sneakers are typically known as a sport shoe, Drake's redesign for his OVO brand readies the footwear for much more casual and every day wear. The shoeis comprised of a black Stingray leather upper coupled with mudgard, and grained leather along the tongue and side. The signature OVO owl emblem is embedded into the shoe as well in its iconic gold colorway with black laces completing the look.
Trend Themes
1. Celebrity Collaborations - The trend of celebrities branching out into fashion design and collaborating with established brands presents opportunities for disruptive innovation in the fashion industry.
2. High-end Streetwear - The rise of sneakers with sleek, sophisticated designs caters to a demand for high-end streetwear and presents opportunities for innovation in the fashion and sports industries.
3. Everyday Sportswear - Sneakers designed with a focus on casual, everyday wear and featuring materials traditionally reserved for sports presents opportunities for disruptive innovation in the sportswear industry.
Industry Implications
1. Fashion - Collaborations between celebrities and established fashion brands create opportunities for innovation in the fashion industry.
2. Sports - Sneakers with a focus on style and everyday wear broaden the scope of the sports industry and present opportunities for disruptive innovation.
3. Luxury Goods - The trend towards high-end streetwear creates opportunities for innovation in the luxury goods industry, particularly in the realm of high-end sneakers.
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