Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
Daniel Johnson — November 13, 2019 — Lifestyle
References: kindsnacks & adage
Kind launched a TikTok campaign for its Simple Crunch Bars. The campaign lasted three weeks and it entailed users posting videos of the product using #kindsimplecrunchcontest for promotion. Users also had the ability to add a custom sticker to their videos.
Kind also ran a promotion where the user who had the most plays on their video would receive a trip to New York, as well as a year's supply of Kind's Simple Crunch Bars. The Kind VP of digital marketing, Jessica Goon, stated that the campaign received 18 million views in the first 24 hours. Jessica Goon spoke on the campaign as well as the company's strategy, "It’s about leaning into the trends and using the sounds and doing what the community is doing.”
In order to promote the campaign, Kind also collaborated with influencers on the TikTok platform, including Zach King, Rachel Ryle, Oven Mom and more.
Image Credit: Kind
Kind also ran a promotion where the user who had the most plays on their video would receive a trip to New York, as well as a year's supply of Kind's Simple Crunch Bars. The Kind VP of digital marketing, Jessica Goon, stated that the campaign received 18 million views in the first 24 hours. Jessica Goon spoke on the campaign as well as the company's strategy, "It’s about leaning into the trends and using the sounds and doing what the community is doing.”
In order to promote the campaign, Kind also collaborated with influencers on the TikTok platform, including Zach King, Rachel Ryle, Oven Mom and more.
Image Credit: Kind
Trend Themes
1. Tiktok Challenges - Creating branded challenges on TikTok can help promote products and engage with a large user base.
2. Influencer Collaborations - Partnering with influencers on social media platforms can amplify brand reach and attract new customers.
3. User-generated Content - Encouraging users to create and share content featuring a product can generate buzz and increase brand visibility.
Industry Implications
1. Snack Food - Snack food brands can leverage social media trends to create innovative marketing campaigns that resonate with their target audience.
2. Digital Marketing - Digital marketing agencies can specialize in creating and executing effective social media campaigns for brands, leveraging platforms like TikTok.
3. Travel and Tourism - Promotions that offer unique travel experiences can attract customers and build brand loyalty in the travel and tourism industry.
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