The Silvian Heach F/W 2012 Campaign Stars Andrej Pejic
Alexandra Serrano — August 22, 2012 — Marketing
References: designscene.net
The Silvian Heach F/W 2012 campaign is a monochromatic haven of gender-bending beauty.
Starring the infamous model Andrej Pejic, the Italian retailer’s stunning Fall/Winter collection is complete with little black dresses, sequined frocks and leather detailing on the chic garments that shine with this one-of-a kind campaign. Lensed by Italian fashion photographer Giampaolo Sgura, Pejic is captured in cinematic settings that highlight the overall feel of fashion fit for a celebrity.
A star in his own respect, Pejic adds the added taboo allure of his androgyny. The fact that model was chosen for this campaign meant to appeal to a mass audience speaks volumes of the retailer’s awareness that societal norms are changing. The beautiful campaign is a win for those partial to uncoventional beauty. Silvian Heach is to be commended for their edgy approach to the Fall/Winter 2012 season.
Starring the infamous model Andrej Pejic, the Italian retailer’s stunning Fall/Winter collection is complete with little black dresses, sequined frocks and leather detailing on the chic garments that shine with this one-of-a kind campaign. Lensed by Italian fashion photographer Giampaolo Sgura, Pejic is captured in cinematic settings that highlight the overall feel of fashion fit for a celebrity.
A star in his own respect, Pejic adds the added taboo allure of his androgyny. The fact that model was chosen for this campaign meant to appeal to a mass audience speaks volumes of the retailer’s awareness that societal norms are changing. The beautiful campaign is a win for those partial to uncoventional beauty. Silvian Heach is to be commended for their edgy approach to the Fall/Winter 2012 season.
Trend Themes
1. Gender-neutral Fashion - The rise of gender-neutral fashion pushes brands towards more inclusive advertising campaigns featuring models of all genders.
2. Androgynous Models - More and more brands are featuring androgynous models like Andrej Pejic in their advertising campaigns, challenging traditional beauty standards and appealing to a wider audience.
3. Diversity and Inclusion in Advertising - As society becomes more aware of the importance of diversity and inclusion, advertising campaigns are increasingly featuring models of all races, genders, and body types to reflect a more realistic and inclusive world.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace and promote gender-inclusive fashion with advertising campaigns that feature a range of body types and genders.
2. Marketing and Advertising - Marketing and advertising agencies can work with brands to create more inclusive campaigns that reflect changing societal norms and promote diversity and inclusion.
3. Media and Entertainment - Media and entertainment companies can use their platforms to promote diversity and challenge traditional beauty standards with inclusive advertising campaigns featuring models of all genders and body types.
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