Dove Created Silky Smooth Sets for International Self-Care Day
Laura McQuarrie — July 25, 2023 — Marketing
References: dovechocolate & deleciousfood
In recognition of International Self-Care Day and its luxurious new packaging, Dove Ice Cream launched a limited-edition, eco-friendly line of Silky Smooth Sets. Created in collaboration with sustainable, female-owned fashion label Mien Studios, the Silky Smooth Sets promise to help people pamper themselves with newfound decadence and comfort.
The Silky Smooth Sets include everything from stylish tanks and button-down blouses to wide-leg pants that tap into the demand for all-day loungewear that's comfortable enough to wear at home yet also polished enough to look chic outside.
Fans can get their hands on one of the exclusive, limited sets—each valued at $300—plus one six-count box of Dove Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just for $25.
The Silky Smooth Sets include everything from stylish tanks and button-down blouses to wide-leg pants that tap into the demand for all-day loungewear that's comfortable enough to wear at home yet also polished enough to look chic outside.
Fans can get their hands on one of the exclusive, limited sets—each valued at $300—plus one six-count box of Dove Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just for $25.
Trend Themes
1. All-day Loungewear - Disruptive innovation opportunity: Create innovative and sustainable loungewear options that provide ultimate comfort and style for people's all-day needs.
2. Eco-friendly Fashion - Disruptive innovation opportunity: Develop eco-friendly clothing lines in collaboration with sustainable, female-owned fashion labels to cater to the growing demand for sustainable fashion.
3. Luxury Self-care - Disruptive innovation opportunity: Offer luxury self-care sets that combine comfort and pampering, providing a decadent experience for consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new materials and manufacturing processes to create sustainable and comfortable loungewear designs that align with consumer demands.
2. Ice Cream - Disruptive innovation opportunity: Introduce unique collaborations between ice cream brands and fashion labels to create limited-edition, value-added offerings that appeal to consumers.
3. Personal Care - Disruptive innovation opportunity: Partner with fashion labels and luxury brands to create high-end self-care sets that elevate the personal care experience and cater to the demand for luxurious products.
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