Moe's Grande Homewrecker is Twice the Size of the Original
Laura McQuarrie — September 9, 2020 — Lifestyle
References: moes & brandeating
Moe's Southwest Grill is offering the Grande Homewrecker for a limited time, sharing a version of its signature burrito that's twice as large as usual. The beloved Homewrecker burger is packed with flavorful ingredients like, seasoned rice, beans, shredded cheese, guacamole, shredded lettuce, pico de gallo, sour cream and more, and now it can be ordered in a size that's eight inches and comes in at a heavy two pounds. As ever, the burrito can be enhanced with one's choice of carnitas, steak, chicken, ground beef or organic tofu, and it promises twice as much goodness as before.
Moe's also offers a junior size of its signature burrito, but this new limited-time creation has been added to the menu just for this year's fall season to celebrate the restaurant's 20th.
Image Credit: Moe's Southwest Grill
Moe's also offers a junior size of its signature burrito, but this new limited-time creation has been added to the menu just for this year's fall season to celebrate the restaurant's 20th.
Image Credit: Moe's Southwest Grill
Trend Themes
1. Supersized Food - There is an opportunity to cater to the growing demand for larger portions of food items to appeal to a wider customer base.
2. Limited-time Seasonal Offerings - Restaurants and food chains can leverage the power of exclusivity and seasonality to boost sales and create buzz around their products.
3. Customizable Burritos - Integrating software and automation to allow customers to choose their preferred ingredients in their favorite dishes creates a more personalized experience and boosts customer engagement.
Industry Implications
1. Fast Food - Fast food chains can offer supersized portions of their popular menu items to cater to the demand for value and novelty.
2. Fast-casual Dining - Quick-service restaurants can tap into the trend of limited-time offers and seasonal items to keep customers engaged and coming back for more.
3. Food Tech - Food tech companies can help restaurants and food chains automate the ordering process and offer customers more customizable options to drive engagement and retention.
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