These Holiday Videos from Coca-Cola Teach You How to Sign Santa
Jonathon Brown — December 18, 2012 — Special
This video is a brief instructional clip from Coca-Cola that teaches you how to sign Santa Clause.
One in a series of videos called 'Silent Carols,' the video simply features a man repeating the sign for Santa Clause over and over again. The sign is simpler than you might think and completely logical. The man simply makes three long strokes down an imaginary beard (just like the one Santa would have). Each stroke represents a different syllable of the word. Santa warrants two strokes and Clause warrants the third.
The series also includes sign language tips for words like angel as well as full Christmas carols like Silent Night.
This is another video in a strong roll out of Christmas related content from Coca-Cola this year.
One in a series of videos called 'Silent Carols,' the video simply features a man repeating the sign for Santa Clause over and over again. The sign is simpler than you might think and completely logical. The man simply makes three long strokes down an imaginary beard (just like the one Santa would have). Each stroke represents a different syllable of the word. Santa warrants two strokes and Clause warrants the third.
The series also includes sign language tips for words like angel as well as full Christmas carols like Silent Night.
This is another video in a strong roll out of Christmas related content from Coca-Cola this year.
Trend Themes
1. Holiday-themed Educational Content - Other industries can consider creating educational content related to holidays to engage with audiences in a meaningful and unique way.
2. Accessibility and Inclusivity - Industries catering to audiences with disabilities can consider incorporating accessible content and services to promote inclusivity.
3. Visual Storytelling - Brands can explore visual storytelling through sign language videos and other interactive mediums to create deeper emotional connections with their audiences.
Industry Implications
1. Food and Beverage - Food and beverage brands can engage with their audiences by providing unique and educational holiday-related content, such as recipe tutorials or cultural food lessons.
2. Education - Educational institutions can incorporate sign language lessons into their curriculums to promote inclusivity and cater to students with disabilities.
3. Entertainment - Entertainment industries can explore sign language videos and other accessible content to make their productions more inclusive and expand their reach to audiences with disabilities.
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