Sigma Syrup from PureCircle Integrates Well in Food and Drinks
Michael Hemsworth — December 11, 2019 — Lifestyle
References: purecircle & foodbev
The Sigma Syrup is a new product being introduced by PureCircle as a premium sweetener that will offer manufacturers with a way to flavor edibles without having to deal with solubility issues.
The sweetener is a blend of the brand's stevia leaf ingredients and is formulated to be easily incorporated into recipes including liquid tabletop sweeteners and syrups. This is positioned as quite valuable for companies as they could use the product to enhance existing recipes and eliminate traditional sugar-based sweeteners to addresses increasing consumer demand for healthier varieties.
The Sigma Syrup from PureCircle comes as one of a growing number of naturally sourced sweeteners that are supporting consumer interest in lowering or eliminating sugar from their diet in favor of calorie-free alternatives.
The sweetener is a blend of the brand's stevia leaf ingredients and is formulated to be easily incorporated into recipes including liquid tabletop sweeteners and syrups. This is positioned as quite valuable for companies as they could use the product to enhance existing recipes and eliminate traditional sugar-based sweeteners to addresses increasing consumer demand for healthier varieties.
The Sigma Syrup from PureCircle comes as one of a growing number of naturally sourced sweeteners that are supporting consumer interest in lowering or eliminating sugar from their diet in favor of calorie-free alternatives.
Trend Themes
1. Easily Soluble Sweeteners - Opportunity for developing sweeteners that easily dissolve to address solubility issues in food and drinks.
2. Healthier Sweetener Alternatives - Potential for creating natural sweeteners to meet the increasing consumer demand for healthier, calorie-free options.
3. Stevia-based Products - Rise in the development of products incorporating stevia leaf ingredients to cater to the growing market of consumers seeking natural sugar substitutes.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry by incorporating easily soluble sweeteners for healthier and more natural alternatives.
2. Health and Wellness - Opportunities in the health and wellness industry to develop and market stevia-based products as healthier alternatives to traditional sugar-based sweeteners.
3. Manufacturing - Potential for manufacturers to enhance existing recipes by integrating the easily soluble Sigma Syrup into various food and drink products.
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