These Siggi's Low Sugar Yogurts Have No Artificial Sweeteners
Michael Hemsworth — March 6, 2021 — Marketing
The Siggi's low sugar yogurts have been announced by the Lactalis-owned brand to offer consumers a sugar-wise product option when looking for a healthier alternative to other varieties on the market.
The 2% low-fat yogurts are reported by the brand to contain 50% less sugar than leading Greek yogurt varieties on the market with two to eight-grams of sugar per serving. The products are all free from artificial sweeteners and come in a range of high-quality flavor options to choose from.
Founder Siggi Hilmarsson spoke on the new Siggi's low sugar yogurts saying, "At Siggi’s, we believe in using real fruit in our products instead of artificial flavours and sweeteners. We are proud to introduce a new product line with even lower sugar to further reinforce our mission of pushing sugar levels in yogurts lower."
The 2% low-fat yogurts are reported by the brand to contain 50% less sugar than leading Greek yogurt varieties on the market with two to eight-grams of sugar per serving. The products are all free from artificial sweeteners and come in a range of high-quality flavor options to choose from.
Founder Siggi Hilmarsson spoke on the new Siggi's low sugar yogurts saying, "At Siggi’s, we believe in using real fruit in our products instead of artificial flavours and sweeteners. We are proud to introduce a new product line with even lower sugar to further reinforce our mission of pushing sugar levels in yogurts lower."
Trend Themes
1. Low-sugar Yogurt - Opportunity to create and market low-sugar yogurt products with real fruit and no artificial sweeteners.
2. Real Fruit Ingredients - Opportunity to use real fruit ingredients instead of artificial flavors and sweeteners in yogurt products.
3. Sugar Reduction - Opportunity to create and promote sugar reduction in yogurt products as a healthier option for consumers.
Industry Implications
1. Dairy Industry - Opportunity for dairy industry to create and market low-sugar yogurt products with natural ingredients to meet consumer demand for healthier options.
2. Health and Wellness Industry - Opportunity for health and wellness industry to promote and educate consumers about low-sugar yogurt products as a healthier alternative to high-sugar options.
3. Food Retail Industry - Opportunity for food retail industry to expand their product portfolio with low-sugar yogurt products that appeal to health-conscious consumers.
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