The 'Sidewalk Catwalk Exhibit' in NYC Wants to Keep it Local
Vittoria Natarelli — June 22, 2010 — Social Good
References: sidewalk-catwalk & treehugger
'The Sidewalk Catwalk Exhibit' in NYC will feature mannequins in designs made completely of New York City local fabric on display along Broadway Ave.
The plan is for this sidewalk catwalk to be a major tourist attraction this summer and with big names like Betsey Johnson and Tommy Hilfiger taking part, it will be without a doubt be a success. Once the exhibit is over, all the mannequins and designs will be auctioned off and the proceeds will go to Materials for the Arts. Check out the links on the side to see the full list of designers participating in the Sidewalk Catwalk Exhibit in NYC.
The plan is for this sidewalk catwalk to be a major tourist attraction this summer and with big names like Betsey Johnson and Tommy Hilfiger taking part, it will be without a doubt be a success. Once the exhibit is over, all the mannequins and designs will be auctioned off and the proceeds will go to Materials for the Arts. Check out the links on the side to see the full list of designers participating in the Sidewalk Catwalk Exhibit in NYC.
Trend Themes
1. Local Fabric - The trend of incorporating locally sourced fabric in fashion designs creates opportunities for sustainable and ethical production practices.
2. Experiential Art - The trend of creating interactive, outdoor art displays presents opportunities for immersive brand experiences and engagement with a wider audience.
3. Charitable Auctions - The trend of auctions to benefit charities presents opportunities for brands to align with causes and create social impact while showcasing their products and designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of incorporating locally sourced fabrics in designs for sustainable and ethical production practices.
2. Art - The art industry can capitalize on the trend of creating interactive, outdoor art displays to create immersive brand experiences and reach a wider audience.
3. Charity - The charity industry can capitalize on the trend of auctions to benefit causes by partnering with brands and leveraging their designs and products to attract bids and raise funds.
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