Shrub & Co. Offers a Collection of Refreshing Syrups for Drinks
Mishal Omar — June 12, 2017 — Marketing
References: norvikdesign & thedieline
Shrub & Co. enlisted the creative agency Norvik Design to create the brand identity for its collection of cocktail and sparkler syrups.
The syrups come in flavors that are relatively standard for cocktail mixers, but are nonetheless refreshing and dynamic. The labels created by Norvik Design feature a variety of geometric shapes in different shades of the same color, as well as illustrations of the flavor that the bottles contain. The bottles themselves are a dark amber in color, and come in flavors like Spicy Ginger, Organic Blood Orange, Organic Strawberry, Organic Yucatan Honey, Organic Red Grapefruit and Organic Apple.
Shrub & Co.'s syrups can be added to cocktails and sparklers to enhance their flavor, making them ideal to have on hand during the summer months.
The syrups come in flavors that are relatively standard for cocktail mixers, but are nonetheless refreshing and dynamic. The labels created by Norvik Design feature a variety of geometric shapes in different shades of the same color, as well as illustrations of the flavor that the bottles contain. The bottles themselves are a dark amber in color, and come in flavors like Spicy Ginger, Organic Blood Orange, Organic Strawberry, Organic Yucatan Honey, Organic Red Grapefruit and Organic Apple.
Shrub & Co.'s syrups can be added to cocktails and sparklers to enhance their flavor, making them ideal to have on hand during the summer months.
Trend Themes
1. Geometric Labeling - Explore innovative ways to use geometric shapes and colors in product branding and packaging for a visually appealing and distinctive look.
2. Refreshing Cocktail Mixers - Develop unique and refreshing flavors of cocktail mixers to meet the demand for new and exciting beverage options.
3. Organic Syrups - Stay ahead of the trend by offering organic syrups as a healthier and more sustainable option in the cocktail industry.
Industry Implications
1. Beverage - Create a new line of cocktail mixers using geometric labeling to attract the attention of consumers and stand out in the crowded beverage industry.
2. Packaging - Incorporate eye-catching geometric designs and illustrations on packaging labels to create a visually appealing and memorable product for consumers.
3. Food and Beverage - Expand the organic syrup market by introducing a range of unique and refreshing flavors to cater to health-conscious consumers in the food and beverage industry.
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