The Shoulder AW11 Campaign Brings Biker Glam to the Greenhouse
Amelia Roblin — April 13, 2011 — Fashion
References: shoulder.br & fashionising
The biker chick image brings to mind a fiercely attractive female, but the Shoulder AW11 campaign captures a softer spirit amidst the motorcycle-riding model. She may continue to wear thigh-high leather boots, black jackets and otherwise mostly ebony hues; however, the subject of these spreads has a distinguishable softness that one seldom sees next to a roaring engine.
Dark makeup around her eyes complements the model's edgy ensembles, but soft, mousy brown hair gives the girl a subtle sweetness. Most of the outfits even have a structured sophistication to them, adding yet a third and work-appropriate personality to the mix. Shot in what looks to be an estate greenhouse, the Shoulder AW11 campaign also has a high-class appeal one seldom sees associated with engine enthusiasts.
Dark makeup around her eyes complements the model's edgy ensembles, but soft, mousy brown hair gives the girl a subtle sweetness. Most of the outfits even have a structured sophistication to them, adding yet a third and work-appropriate personality to the mix. Shot in what looks to be an estate greenhouse, the Shoulder AW11 campaign also has a high-class appeal one seldom sees associated with engine enthusiasts.
Trend Themes
1. Biker Glam - Opportunity for luxury fashion brands to incorporate biker-inspired designs with a softer, more elegant twist.
2. Sophisticated Street Style - Potential for streetwear brands to create edgy ensembles that have a structured and sophisticated edge.
3. High-class Advertisements - Opportunity for motorcycle and automotive brands to elevate their advertising campaigns with a high-class appeal.
Industry Implications
1. Luxury Fashion - Convert the biker chic aesthetic into high-end designs and accessories for an upscale target market.
2. Streetwear - Combine street style with sophisticated elements to attract fashion-forward individuals who seek a refined edge.
3. Motorcycle/automotive - Incorporate a touch of luxury and high-class imagery to appeal to a broader and more affluent consumer base.
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