The Shopify Store Will Offer Gurus to Help Small Businesses Grow
Justin Lam — May 10, 2018 — Business
Using its entirely electronic platform, Shopify has already helped nearly 600,000 stores operate online but the upcoming Shopify store is set to help small businesses with in-person advice and sessions to help expand their operations. The brick-and-mortar store is still fairly secretive, but the Canadian e-commerce platform has announced that the location will be in the United States. According to Satish Kanwar, VP of product at Shopify, this new venture will "help small businesses figure out what’s ahead in the turbulent retail environment today.”
The Shopify store will reportedly host daily workshops for small businesses that will be led by Shopify-trained "gurus." The gurus will also be available for one-on-one consultations to provide resources, strategies, and guidance for future business partners. The Shopify store will also host community groups, meet-ups, panels and other networking events aimed at helping small businesses expand in an ever-changing market.
The Shopify store will reportedly host daily workshops for small businesses that will be led by Shopify-trained "gurus." The gurus will also be available for one-on-one consultations to provide resources, strategies, and guidance for future business partners. The Shopify store will also host community groups, meet-ups, panels and other networking events aimed at helping small businesses expand in an ever-changing market.
Trend Themes
1. In-person Business Consultations - By offering in-person advice and sessions, Shopify store taps into the need for personalized guidance and resources for small businesses.
2. Workshops and Training Sessions - The daily workshops led by Shopify-trained gurus provide an opportunity for small businesses to gain valuable knowledge and strategies for growth.
3. Networking and Community Building - Hosting community groups, meet-ups, and panels, the Shopify store creates a space for small businesses to connect and collaborate in a changing market.
Industry Implications
1. E-commerce Platforms - E-commerce platforms can explore the potential of offering in-person consultations and workshops to support the growth of small businesses on their platforms.
2. Business Consulting - Business consulting firms can analyze the success of Shopify's approach and consider offering similar in-person advice and sessions to small businesses seeking guidance.
3. Event Management - Event management companies can capitalize on the demand for networking events and community-building opportunities, catering specifically to small businesses in a dynamic market.
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