Luevo Lets You Pre-Order the Latest Fashions & Support Emerging Designers
Laura McQuarrie — August 19, 2014 — Business
References: luevo
Luevo is a Toronto-based company that offers a unique take on letting consumers shop the runway. Inspired by crowdfunding, Luevo solves a major problem that the fashion industry faces by letting people pre-order their favorite runway looks, which in turn gives up-and-coming designers the funds that they need to advance production.
For the Spring/Summer 2015 season, Luevo partnered with fashion weeks across the United States, including San Diego, Portland Tampa Bay and Mercedes Benz Fashion Week: Heart Arts Fashion. If you happen to spot a look that you're in love with, Luevo lets you reserve it ahead of time. You'll only pay when an item goes into production and to make the process even simpler, garments that are hot off the runway will be delivered right to your doorstep after they've been fabricated.
For the Spring/Summer 2015 season, Luevo partnered with fashion weeks across the United States, including San Diego, Portland Tampa Bay and Mercedes Benz Fashion Week: Heart Arts Fashion. If you happen to spot a look that you're in love with, Luevo lets you reserve it ahead of time. You'll only pay when an item goes into production and to make the process even simpler, garments that are hot off the runway will be delivered right to your doorstep after they've been fabricated.
Trend Themes
1. Crowdfunded Fashion - The idea of pre-ordering runway looks through crowdfunding platforms, like Luevo, can support emerging designers while making fashion more accessible to the average consumer.
2. Direct-to-consumer Runway Collections - The option to reserve and purchase garments right after they are shown on the runway allows for a more direct-to-consumer approach that can potentially disrupt traditional fashion retail.
3. Virtual Fashion Weeks - The pandemic has led to the popularization of virtual fashion weeks, which presents an opportunity for online platforms like Luevo to reach more consumers and showcase their pre-ordering model.
Industry Implications
1. Fashion - The fashion industry can leverage the crowdfunded pre-ordering model to democratize the industry and highlight emerging designers in a unique way.
2. Retail - Retail companies can explore the potential of a direct-to-consumer model, which can reduce inventory costs and increase consumer engagement and loyalty.
3. Technology - The rise of virtual fashion weeks and online shopping platforms creates an opportunity for technology companies to innovate and facilitate the new ways consumers engage with fashion.
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