The Dunkin' Shooting Star Donut Offers a Burst of Blue Raspberry
Michael Hemsworth — April 26, 2019 — Lifestyle
References: dunkindonuts & chewboom
The Dunkin' Shooting Star Donut is one of the latest creations from the QSR coffee brand that will provide patrons with a cosmic indulgence to enjoy alongside their choice of coffee this spring. The donut features a star-shaped aesthetic that is topped with white icing and finished with popping candy clusters that are blue raspberry flavored. The popping candy features a chromatic finish that is achieved with vibrant purple, blue and yellow shades to make it a visually stimulating treat.
The Dunkin' Shooting Star Donut builds on the popularity of unicorn food creations, which have shown to be immensely popular with younger demographics who are avid social media users. The donut has been announced alongside the return of the Cosmic Coolatta Frozen Beverages that all feature an even more vibrant color profile.
Image Credit: Dunkin'
The Dunkin' Shooting Star Donut builds on the popularity of unicorn food creations, which have shown to be immensely popular with younger demographics who are avid social media users. The donut has been announced alongside the return of the Cosmic Coolatta Frozen Beverages that all feature an even more vibrant color profile.
Image Credit: Dunkin'
Trend Themes
1. Unicorn Food Creations - Disruptive innovation opportunity: Create unique and visually appealing food items inspired by mythical creatures to attract younger demographics and capitalize on their social media usage.
2. Chromatic Finishes - Disruptive innovation opportunity: Develop food products with vibrant and eye-catching chromatic finishes to enhance the visual appeal and indulgent experience for consumers.
3. Cosmic Food and Beverages - Disruptive innovation opportunity: Introduce cosmic-themed food and beverage items that incorporate vibrant colors and playful elements, appealing to consumers seeking unconventional and visually stimulating treats.
Industry Implications
1. Quick-service Restaurants (qsrs) - Disruptive innovation opportunity: QSRs can leverage the popularity of unicorn food creations and cosmic-themed indulgences to attract younger consumers and create unique menu offerings.
2. Food and Beverage - Disruptive innovation opportunity: Food and beverage companies can explore new product lines and collaborations that incorporate chromatic finishes and cosmic themes, appealing to consumers' desire for visually captivating and unique experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Social media marketers can harness the popularity of unicorn food creations and visually stunning chromatic finishes to create engaging and shareable content that resonates with younger demographics.
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