The Shoebaloo by MVSA Fuses Footwear Shopping with Dancing
Jana Pijak — August 22, 2012 — Art & Design
References: meyer-vanschooten.nl & frameweb
The Shoebaloo by MVSA is a bold retail concept fusing shopping and nightlife. The store and nightclub features reflective and kaleidoscopic spacial elements that are both intriguing and over-the-top.
Located in the Dutch city Maastricht, this luxury shoe and handbag retailer aims to create a memorable experience for its shoppers. Architecture firm Meyer en Van Schooten Architecten strayed from the traditional with their kitschy and ultra-glam interior.
Because of its vast history, the shops building envelope was to remain untouched forcing the architecture team to build an interior that was free-standing and un-attached to the building's original interior walls.
The Shoebaloo by MVSA is the epitome of opulence, proving to provide its visitors with a memorable shopping experience.
Located in the Dutch city Maastricht, this luxury shoe and handbag retailer aims to create a memorable experience for its shoppers. Architecture firm Meyer en Van Schooten Architecten strayed from the traditional with their kitschy and ultra-glam interior.
Because of its vast history, the shops building envelope was to remain untouched forcing the architecture team to build an interior that was free-standing and un-attached to the building's original interior walls.
The Shoebaloo by MVSA is the epitome of opulence, proving to provide its visitors with a memorable shopping experience.
Trend Themes
1. Retail Nightlife Experience - Opportunities for retailers to integrate shopping and nightlife to create unique and memorable experiences for customers.
2. Kitschy Interior Design - Innovative interior design concepts that incorporate bold and over-the-top elements to create visually stunning retail spaces.
3. Free-standing Retail Concept - Disruptive innovation in retail architecture that allows for the creation of independent and detached interior spaces within existing buildings.
Industry Implications
1. Luxury Retail - Luxury brands can explore the fusion of shopping and nightlife to cater to affluent customers seeking unique and extravagant experiences.
2. Architecture and Interior Design - Opportunities for architects and interior designers to create innovative and visually striking retail spaces that blur the line between traditional retail and entertainment.
3. Hospitality and Entertainment - Nightclubs and entertainment venues can consider incorporating retail elements to diversify their offerings and attract a wider customer base.
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