This Instagram Video Shows Shoes in Swirling Snowflake Patterns
Charlotte Joyce Kidd — August 10, 2015 — Marketing
References: methodstudios & behance.net
The ethereal new shoe ads for Champ Sports' holiday seasonal offerings are a delightful kaleidoscope of movement and colors.
Visual effects studio Method Studios & Translation designed the 15-second clips for a takeover of Champ Sports' Instagram account. The shoe ads feature CGI-animated, photo-realistic shoes moving in and out of snowflake-shaped polygons. The biggest challenge for the designers was to stay within the format required of an Instagram campaign: short, attention-grabbing clips. These animated shoe ads succeed in effectively capturing the visual appeal of the shoes in an extremely limited time span.
These new shoe ads demonstrate how a stunning visual campaign can be created for use on social media. By focusing solely on the physical aspect of the product, the animations appeal to the fashion sense of the viewer instantly. They take advantage of the short attention span of the Instagram user to make a fast, bold impression.
Visual effects studio Method Studios & Translation designed the 15-second clips for a takeover of Champ Sports' Instagram account. The shoe ads feature CGI-animated, photo-realistic shoes moving in and out of snowflake-shaped polygons. The biggest challenge for the designers was to stay within the format required of an Instagram campaign: short, attention-grabbing clips. These animated shoe ads succeed in effectively capturing the visual appeal of the shoes in an extremely limited time span.
These new shoe ads demonstrate how a stunning visual campaign can be created for use on social media. By focusing solely on the physical aspect of the product, the animations appeal to the fashion sense of the viewer instantly. They take advantage of the short attention span of the Instagram user to make a fast, bold impression.
Trend Themes
1. Social Media Product Ads - Creating visually stunning ads with limited attention span on social media platforms
2. Cgi-animated Ads - Designing ads with extraordinary, photo-realistic visuals
3. Short Format Ad Campaigns - Developing ads that are extremely condensed and attention-grabbing
Industry Implications
1. Advertising Industry - Creating visually compelling ads for use on social media platforms
2. Fashion Industry - Designing visually stunning ads that appeals to the fashion sense of the viewer
3. Visual Effects and Animation Industry - Using CGI animation to create extraordinary and photo-realistic visuals for ads
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