Statutory Rape Awareness Ad
Going Like Sixty — February 5, 2008 — Social Good
References: copyranter.blogspot
Statutory rape in Milwaukee is on the rise, so much so, that the Family Violence Partnership hired Serve, an ad agency to create this shockvertisement.
The point the advertisement is trying to get across is that just because a girl has a body physically capable of sex, doesn't mean her mind has developed to a stage where she's ready for intercourse. There is nothing subtle about this campaign, and it is creating a huge amount of buzz.
The point the advertisement is trying to get across is that just because a girl has a body physically capable of sex, doesn't mean her mind has developed to a stage where she's ready for intercourse. There is nothing subtle about this campaign, and it is creating a huge amount of buzz.
Trend Themes
1. Rise of Shockvertising - Opportunity for businesses to create provocative and attention-grabbing ads that effectively convey important social messages.
2. Increasing Awareness for Statutory Rape - Opportunity for organizations to develop campaigns and initiatives that educate and raise awareness about the issue of statutory rape.
3. Impact of Controversial Advertising - Opportunity for businesses to explore the potential benefits and risks associated with using shockvertising to spark conversations and generate buzz.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies and marketing firms to leverage shock advertising techniques to create impactful and memorable campaigns.
2. Nonprofit and Social Services - Opportunity for organizations focused on addressing statuatory rape to develop innovative awareness campaigns that resonate with the public and drive social change.
3. Media and Entertainment - Opportunity for media companies to explore the potential impact of controversial advertising and its role in generating buzz and captivating audiences.
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