Shiok Meats Partnered with Mirai Foods on Cultivated Beef
Colin Smith — August 22, 2022 — Business
References: shiokmeats & greenqueen.hk
'Shiok Meats,' a Singaporean cell-cultured foods company known for its alternative shrimp and fish-based foods, announced a new partnership with 'Mirai Foods' to bring cell-cultivated beef to the Singaporean market. Mirai Foods is a food tech company based in Switzerland with extensive research into alternative meats.
Through the partnership, the two companies will work to create a high-quality cultivated beef product. Shiok Meats noted that this requires Mirai Foods' bovine muscle cells and fat stem cells in order for the resulting beef to be indistinguishable from real cow-based beef. According to Mirai Foods, it sourced its original cells from non-genetically modified premium cattle, meaning each batch of cultivated beef should replicate this quality.
The CEO of Mirai Foods, Christoph Mayr, stated “Partnering with a Singaporean company is particularly interesting for us given the country’s strong distribution and partnership network across the Asia Pacific region, which has been showing a growing appetite for safe, high-quality beef," noting that there is a rising demand for cultivated meats in Singapore and the Asia-Pacific region at large.
Image Credit: Shiok Meats
Through the partnership, the two companies will work to create a high-quality cultivated beef product. Shiok Meats noted that this requires Mirai Foods' bovine muscle cells and fat stem cells in order for the resulting beef to be indistinguishable from real cow-based beef. According to Mirai Foods, it sourced its original cells from non-genetically modified premium cattle, meaning each batch of cultivated beef should replicate this quality.
The CEO of Mirai Foods, Christoph Mayr, stated “Partnering with a Singaporean company is particularly interesting for us given the country’s strong distribution and partnership network across the Asia Pacific region, which has been showing a growing appetite for safe, high-quality beef," noting that there is a rising demand for cultivated meats in Singapore and the Asia-Pacific region at large.
Image Credit: Shiok Meats
Trend Themes
1. Cell-cultured Foods - The partnership between Shiok Meats and Mirai Foods offers an opportunity for further expansion of cell-cultured meat alternatives in the market.
2. Alternative Meats - With the rising demand for safe, high-quality beef, there is an opportunity for the alternative meats industry to cater to health and environmentally conscious consumers.
3. Food Tech Innovation - As food tech companies continue to research alternative and cell-cultured meats, there are opportunities for disruptive innovation to improve the quality and accessibility of such products.
Industry Implications
1. Food Manufacturing - The partnership between Shiok Meats and Mirai Foods offer opportunities for innovation and expansion in the food manufacturing industry as demand for alternative meats arises.
2. Biotechnology - With the use of bovine muscle cells and fat stem cells to create high-quality cultivated beef product, there is an opportunity for biotechnology industry to innovate feasible alternative meat products.
3. Distribution - Singapore's strong distribution and partnership network across the Asia Pacific region highlights the importance of the distribution industry in catering to the demand for alternative meats in the market.
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