Orbillion Bio and Luiten Food Have Partnered to Expand Availability
Michael Hemsworth — September 28, 2022 — Lifestyle
References: orbillion & preparedfoods
Orbillion Bio and Luiten Food have announced a new partnership that will bring high-quality cell-cultured meats to over 35 countries across Europe by 2025.
The partnership is aimed at filling gaps in the market and offering more sustainable, healthier proteins to be more widely available for consumers to purchase. This will also enhance the roughly 1,750 products available via Luiten Food's premium meat assortments and also bring Orbillion Bio's products to more than 1,200 distribution channels.
The Orbillion Bio and Luiten Food partnership will be part of a larger market for cell-cultured meat, which is expected to scale to $450-billion by 2040 on a global level. The products require up to 95% less land, 78% less water and produce 92% fewer greenhouse gas emissions than conventional animal farming.
Image Credit: Orbillion Bio
The partnership is aimed at filling gaps in the market and offering more sustainable, healthier proteins to be more widely available for consumers to purchase. This will also enhance the roughly 1,750 products available via Luiten Food's premium meat assortments and also bring Orbillion Bio's products to more than 1,200 distribution channels.
The Orbillion Bio and Luiten Food partnership will be part of a larger market for cell-cultured meat, which is expected to scale to $450-billion by 2040 on a global level. The products require up to 95% less land, 78% less water and produce 92% fewer greenhouse gas emissions than conventional animal farming.
Image Credit: Orbillion Bio
Trend Themes
1. Cell-cultured Meat Market - The cell-cultured meat market is expected to grow rapidly due to the increasing demand for sustainable and healthier meat alternatives.
2. Expansion of Distribution Channels for Sustainable Meat Alternatives - Expanding distribution channels for cell-cultured meat and sustainable meat alternatives is a disruptive innovation opportunity for companies looking to capitalize on the growing trend of environmentally conscious consumers.
3. Shift Towards Sustainable Agriculture - The shift towards sustainable agriculture practices to reduce the carbon footprint of conventional animal farming presents opportunities for companies investing in research and development of cell-cultured meat and other sustainable alternatives.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from cell-cultured meat by offering more sustainable and healthier protein options to consumers.
2. Agriculture Industry - The agriculture industry can benefit from the increased demand for sustainable farming practices and investing in research and development of cell-cultured meat and other sustainable alternatives.
3. Distribution Industry - The distribution industry can benefit from expanding their product offerings to include sustainable meat alternatives and capitalizing on the growing trend of environmentally conscious consumers.
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