Revlon's #ShineDifferent Campaign Features Influential Figures
Elena Rahman — July 5, 2021 — Marketing
Revlon's #ShineDifferent campaign highlights the brand's Creme of Nature with Argan Oil From Morocco collection and influential figures associated with the campaign. Its original formula has been repackaged in a modern design to showcase the brand's evolution.
The campaign highlights individuals across various platforms who are celebrated within their community. One notable featured individual is visual artist Erica Chisolm who painted a #ShineDIfferent mural. The mural serves as a tribute to the dynamic women featured throughout the campaign.
Other artists include jazz musician Ashley Keiko, marine researcher Alannah Vellacott, harpist Madison Calley, yoga influencer Faith Hunter, and beauty entrepreneur Melissa Hibbert. In addition, the campaign will include a series of viral videos showcasing each community influencer's personal journey as a creator.
Image Credit: happi
The campaign highlights individuals across various platforms who are celebrated within their community. One notable featured individual is visual artist Erica Chisolm who painted a #ShineDIfferent mural. The mural serves as a tribute to the dynamic women featured throughout the campaign.
Other artists include jazz musician Ashley Keiko, marine researcher Alannah Vellacott, harpist Madison Calley, yoga influencer Faith Hunter, and beauty entrepreneur Melissa Hibbert. In addition, the campaign will include a series of viral videos showcasing each community influencer's personal journey as a creator.
Image Credit: happi
Trend Themes
1. Artist-focused Campaigns - Brands can collaborate with artists to create campaigns that celebrate diverse creators and empower the arts community.
2. Inclusive Branding - Incorporating diverse faces and voices in advertising campaigns can create a more inclusive brand image and better connect with consumers who value diversity.
3. Community Influencer Marketing - Highlighting community influencers in marketing campaigns can create a sense of connection and relatability with consumers and drive engagement.
Industry Implications
1. Beauty - Beauty brands can collaborate with artists and community influencers to create campaigns that celebrate diverse creators and showcase their products in a modern design.
2. Fashion - Fashion brands can partner with artists and community influencers to create campaigns that showcase their products in innovative ways and appeal to the diverse values of consumers.
3. Media - Media companies can feature diverse creators and community influencers in their content to create a more inclusive and authentic representation of society and attract a wider audience.
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