Chrissy Teigen Teamed Up with Becca Cosmetics for a Second Time
Katherine Pendrill — June 28, 2018 — Fashion
References: beccacosmetics & bustle
In addition to launching her second cookbook, Chrissy Teigen also recently teamed up with Becca Cosmetics to launch a shimmery summer makeup. After the success of the first collaboration between Teigen and the brand, the new lineup is sure to sellout in a flash.
The Chrissy Teigen x Becca Endless Summer Glow Collection is a lineup of shimmery summer makeup designed to help consumers maintain that sun-kissed look all day long. The collection is inspired by Teigen and her family's recent move to Malibu, which has them enjoying the beach much more often. To bring this beachy look to life, the collection includes a 'three-fer' compact containing a highlighter and a bronzer. For lips, the lineup includes three Glow Gloss lippies in summer-ready shades. Finally, there is a body oil designed to give consumers that all-over shimmer.
Image Credit: Becca Cosmetics.
The Chrissy Teigen x Becca Endless Summer Glow Collection is a lineup of shimmery summer makeup designed to help consumers maintain that sun-kissed look all day long. The collection is inspired by Teigen and her family's recent move to Malibu, which has them enjoying the beach much more often. To bring this beachy look to life, the collection includes a 'three-fer' compact containing a highlighter and a bronzer. For lips, the lineup includes three Glow Gloss lippies in summer-ready shades. Finally, there is a body oil designed to give consumers that all-over shimmer.
Image Credit: Becca Cosmetics.
Trend Themes
1. Shimmery Makeup Trends - The launch of the Chrissy Teigen x Becca Endless Summer Glow Collection highlights the ongoing trend of shimmery makeup for the summer season.
2. Celebrity Collaborations - The successful partnership between Chrissy Teigen and Becca Cosmetics demonstrates the trend of celebrities teaming up with beauty brands to create limited-edition makeup collections.
3. Summer-inspired Makeup Collections - The release of a shimmery summer makeup collection by Chrissy Teigen and Becca Cosmetics taps into the trend of beauty brands creating seasonal collections inspired by the summer season.
Industry Implications
1. Cosmetics - The collaboration between Chrissy Teigen and Becca Cosmetics presents disruptive innovation opportunities for the cosmetics industry to develop innovative and seasonal makeup products.
2. Celebrity Endorsement - The success of celebrity collaborations in the beauty industry creates opportunities for brands to explore partnerships with well-known figures, leveraging their influence and popularity to drive sales.
3. Beauty and Personal Care - The launch of the Chrissy Teigen x Becca Endless Summer Glow Collection indicates potential disruptive innovation opportunities for beauty and personal care brands to cater to the demand for summer-inspired makeup collections.
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