Sherway Gardens Shows the Relaxed Side of Shopping
References: adsoftheworld
Trend Hunter has featured numerous ad campaigns that showcase the vicious rush and craziness of sales. Sherway Gardens goes in the opposite direction to promote their new personal shopping services.
A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, “Relax, we'll make you look good.â€
The ad was photographed by Angus Rowe MacPherson for Extreme Group, Toronto, Canada.
Implications - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business.
A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, “Relax, we'll make you look good.â€
The ad was photographed by Angus Rowe MacPherson for Extreme Group, Toronto, Canada.
Implications - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business.
Trend Themes
1. Personal Shopping Services - Opportunity to disrupt the traditional shopping experience by offering personalized and relaxed shopping services to customers.
2. Casual and Cool Advertising - Opportunity to break away from traditional sales-focused advertising and create campaigns that promote relaxation and a stress-free shopping experience.
3. Creative Director Role - Opportunity to leverage the role of creative directors in shaping the image and perception of a business through innovative advertising strategies.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by offering personalized shopping experiences and promoting relaxation in their stores.
2. Advertising - Opportunity for advertising agencies to explore new approaches to campaigns that focus on promoting relaxation and a stress-free shopping experience.
3. Creative Design - Opportunity for creative design professionals to play a crucial role in shaping the image and perception of businesses through innovative and non-traditional advertising strategies.
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