Modus Vivendi Releases Its Shepherd Line Campaign
John Ibbitson — March 30, 2013 — Naughty
References: e-modusvivendi & trendhunter
Released as the newest campaign imagery for the Retro Greece collection of sensual underwear for men from intimates label Modus Vivendi, the Shepherd Line lookbook features athletic model Stefanos Papadopoulos as an alluring goat farmer who just happens to go about his daily grind wearing nothing but the label's enticing undergarments.
Exciting pieces like denim underwear with shearing, corsets with garter-like attachments and muscle tops bound at the chest with shoestrings secure Modus Vivendi as one of the most bold and daring brands of men's underwear.
The range is mostly crafted from soft fibers in a natural color and is designed to make a statement while remaining comfortable to wear under one's clothes. But let's face it, edgy underwear that looks like the ones seen in the Shepherd Line campaign are meant to be seen.
Exciting pieces like denim underwear with shearing, corsets with garter-like attachments and muscle tops bound at the chest with shoestrings secure Modus Vivendi as one of the most bold and daring brands of men's underwear.
The range is mostly crafted from soft fibers in a natural color and is designed to make a statement while remaining comfortable to wear under one's clothes. But let's face it, edgy underwear that looks like the ones seen in the Shepherd Line campaign are meant to be seen.
Trend Themes
1. Sensual Undergarments - Opportunity for disruptive innovation in creating bold and daring men's underwear that make a statement while being comfortable to wear.
2. Natural Fibers - Opportunity for disruptive innovation in designing underwear crafted from soft, natural fibers that prioritize comfort.
3. Bold Lookbooks - Opportunity for disruptive innovation in creating edgy and attention-grabbing lookbooks that showcase underwear for men.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the men's underwear industry by creating bold and daring designs that prioritize comfort and use natural fibers.
2. Photography - Opportunity for disruptive innovation in the fashion photography industry by creating edgy and attention-grabbing lookbooks that showcase men's underwear.
3. Marketing - Opportunity for disruptive innovation in the marketing industry by developing bold and creative campaigns that attract attention and drive sales for men's underwear brands.
5.7
Score
Popularity
Activity
Freshness
