The SHAUNS SHADES ‘Buy One Give Sight' Mission is Inspiring
Marriska Fernandes — September 30, 2011 — Social Good
References: shaunsshades
Some businesses incorporate a social cause directly into their business plan, and one great example is the SHAUNS SHADES ‘Buy One Give Sight’ mission. This chic eyewear brand was just launched earlier this year and is "the world’s first premium sunglasses company created to give sight as well as style," according to the website. The idea is that each time someone buys a pair of SHAUNS SHADES, one of the 285 million people around the world who suffer from visual impairments will receive a free pair of glasses.
"When you purchase a pair of SHAUNS SHADES it triggers one more pair of glasses into existence; this pair are destined for the face of someone in need," the website explains. "With the help of one of our sensational giving partners, we identify a region with a shortage of eye health care services and administer an eye test to someone in need. The patient is then fitted with the glasses that your purchase created."
Not only is this a socially-beneficial cause, but the sunglasses are also premium quality, designed in California and made in Italy using special Carl Zeiss lenses. The lenses are charmingly chic and the frames are fashion-forward, adding a little vintage pizzazz to your look.
Contact Information:
SHAUNS SHADES Website
On Facebook
On Twitter: @shaunsshades
"When you purchase a pair of SHAUNS SHADES it triggers one more pair of glasses into existence; this pair are destined for the face of someone in need," the website explains. "With the help of one of our sensational giving partners, we identify a region with a shortage of eye health care services and administer an eye test to someone in need. The patient is then fitted with the glasses that your purchase created."
Not only is this a socially-beneficial cause, but the sunglasses are also premium quality, designed in California and made in Italy using special Carl Zeiss lenses. The lenses are charmingly chic and the frames are fashion-forward, adding a little vintage pizzazz to your look.
Contact Information:
SHAUNS SHADES Website
On Facebook
On Twitter: @shaunsshades
Trend Themes
1. Socially-integrated Business - The SHAUNS SHADES 'Buy One Give Sight' mission showcases the trend of incorporating a social cause directly into a business plan, creating opportunities for other businesses to follow suit.
2. Premium Social Impact - SHAUNS SHADES' combination of high-quality sunglasses and their commitment to providing glasses for people in need demonstrates the trend of premium products with a social impact, which other industries can explore.
3. Charitable Partnerships - The collaboration between SHAUNS SHADES and giving partners exemplifies the trend of forming partnerships with charitable organizations to maximize social impact, presenting opportunities for businesses in various industries to forge similar alliances.
Industry Implications
1. Eyewear - The SHAUNS SHADES 'Buy One Give Sight' mission presents an opportunity for the eyewear industry to embrace the socially-conscious business model and incorporate philanthropy into their own practices.
2. Fashion - SHAUNS SHADES' fashion-forward frames and socially-responsible mission open up possibilities for the fashion industry to explore the fusion of style and social impact.
3. Non-profit/charity - SHAUNS SHADES' success in finding giving partners to administer eye tests and distribute glasses highlights opportunities for non-profit organizations to collaborate with businesses and expand their reach.
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