Sharp Suits by Mark & Paddy Visualizes Ridiculous Client Feedback
Meghan Young — November 13, 2012 — Social Good
References: sharpsuits.net & fastcodesign
Ad agencies have had to deal with a lot of interesting clients and the Sharp Suits project focuses on some of the more infuriating feedback ever encountered. A "creative catharsis" of sorts, as stated on the Sharp Suits website, it translates the most outrageous requests and comments into a collection of well-designed posters that are available for purchase online. The proceeds of which go to Temple Street Children’s Hospital of Dublin.
Put together by Mark & Paddy, a Dublin-based creative agency, the Sharp Suits project is similar to the Clients From Hell blog, which publishes designers' horror stories. Partner Mark Shanley says, "We had been stockpiling these crazy (actual) quotes for a while. We had to turn them into something or they would have driven us crazy, and crazy is frowned upon in Irish advertising."
Put together by Mark & Paddy, a Dublin-based creative agency, the Sharp Suits project is similar to the Clients From Hell blog, which publishes designers' horror stories. Partner Mark Shanley says, "We had been stockpiling these crazy (actual) quotes for a while. We had to turn them into something or they would have driven us crazy, and crazy is frowned upon in Irish advertising."
Trend Themes
1. Visualizing Client Feedback - Creating visual representations of client feedback can provide catharsis for creative professionals and inspire innovative solutions.
2. Crowdsourcing Design Inspiration - Turning outrageous client requests into well-designed posters for sale online can engage the design community and offer a source of inspiration.
3. Supporting Non-profit Organizations - Donating proceeds from creative projects to charities like Temple Street Children's Hospital can create a positive impact while showcasing innovative design work.
Industry Implications
1. Advertising and Marketing - The Sharp Suits project highlights the need for creative agencies to find innovative ways to deal with challenging client feedback.
2. Design - Translating outrageous client requests into well-designed posters demonstrates the potential for disruptive innovation within the design industry.
3. Non-profit - Partnering with non-profit organizations like Temple Street Children's Hospital can create mutually beneficial opportunities for creative agencies to make a positive impact.
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