The 'Share the Buzz' Initiative Shows What Food is Left Without Bees
Alexander Lam — June 23, 2013 — Marketing
References: wholefoodsmarket & fastcodesign
In an effort to raise awareness for the rapidly declining honeybee population, Whole Foods launched a stunt that illustrates the impact of bees in the 'Share the Buzz' campaign. The food retailer chose to show the impact of the loss of bees by removing every food item that bees pollinate from the produce section. Whole Foods then proceeded to take before and after pictures to help you visualize the striking impact.
In the first picture, the produce section is filled to the brim with fruits and vegetables. However, the second picture shows a barren supermarket with only a few choices scattered around. This is because a third of all food comes from plants that require pollination. With the loss of bees, the variety and abundance of food that we have come to enjoy would be crippled.
In the first picture, the produce section is filled to the brim with fruits and vegetables. However, the second picture shows a barren supermarket with only a few choices scattered around. This is because a third of all food comes from plants that require pollination. With the loss of bees, the variety and abundance of food that we have come to enjoy would be crippled.
Trend Themes
1. Declining Honeybee Population - Opportunity to develop alternative pollination methods and technologies to ensure food security.
2. Awareness Campaigns - Opportunity to create educational campaigns to inform the public about the importance of bees and the impact of their decline on the food supply.
3. Sustainable Agriculture - Opportunity to invest in sustainable farming practices that support bee populations and promote biodiversity.
Industry Implications
1. Food Retail - Opportunity for food retailers to source and promote products from sustainable sources that support bees and their habitats.
2. Agriculture Technology - Opportunity for innovators to develop technology and devices that aid in pollination and protect bee populations.
3. Environmental Advocacy - Opportunity for organizations and non-profits to advocate for policies that protect bees, their habitats, and the wider ecosystem.
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