Spanx's New Shaping Jeans Will Be A Departure From Their Denim Jeggings
Alyson Wyers — June 12, 2014 — Fashion
References: spanx & refinery29
Spanx is about to make skinny jeans a lot more literal with their new line of shaping jeans. While the shapewear retailer already carries denim leggings (or jeggings) in cropped and full length versions, they will soon be selling real denim jeans that will ensure a smooth fit.
In an interesting move, this means for this product the company will likely be moving away from compression garments. The shaping jeans will be made out of a Lycra blend, cotton and polyester. The denim Spanx will be more focused on a better cut and fit, while also making the wearer look slimmer and more toned. They will available in three different cuts as well (skinny, bootleg and straight-leg) and two styles with either a stomach panel or side-zippered high waist.
In an interesting move, this means for this product the company will likely be moving away from compression garments. The shaping jeans will be made out of a Lycra blend, cotton and polyester. The denim Spanx will be more focused on a better cut and fit, while also making the wearer look slimmer and more toned. They will available in three different cuts as well (skinny, bootleg and straight-leg) and two styles with either a stomach panel or side-zippered high waist.
Trend Themes
1. Shaping Jeans - Using Lycra blend and focusing on fit, shaping jeans are becoming a new trend in shaping wear.
2. Denim Innovation - Spanx's moving away from compression garments shows the trend in creating more comfortable and stylish denim wear.
3. Diverse Cuts and Styles - The availability of shaping jeans in different cuts and styles offers customers more options to accentuate their body types.
Industry Implications
1. Fashion Retail - Fashion retail has an opportunity to experiment with denim and shapewear innovations, catering to body-positive and comfort-focused consumers.
2. Athleisure Wear - Athleisurewear industries can incorporate Lycra blend and comfortable fabrics to create shaping jeans and similar products that are fashionable and active-ready.
3. Online Retail - Online retail, particularly in e-commerce, has an opportunity to expand the choices of denim and shapewear for consumers.
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