Shape Tomorrow Invites Guests to Envision the Lives of Toy People
Elena Rahman — December 16, 2021 — Art & Design
References: aedes-arc.de & design-milk
Shape Tomorrow is a unique installation experience by Hollwich, a German architect and founder of New York-based HWKN, is debuting in East Berlin's Aedes Architectural Forum. The exhibition highlights the collection of projects the firm created during the pandemic, featuring nine five-meter tall towers that symbolize each project.
The installation is on view until January 13th, 2022. Guests are invited to choose a character from the range of toy figures sponsored by PlanToys and image where where the person would live, work, and play among the buildings. Each building is named to attribute personality characteristics to the buildings. Visitors can use their phones to take photos and record the experience. All images taken at Shape Tomorrow and shared via social media are compiled and published.
Image Credit: Shape Tomorrow
The installation is on view until January 13th, 2022. Guests are invited to choose a character from the range of toy figures sponsored by PlanToys and image where where the person would live, work, and play among the buildings. Each building is named to attribute personality characteristics to the buildings. Visitors can use their phones to take photos and record the experience. All images taken at Shape Tomorrow and shared via social media are compiled and published.
Image Credit: Shape Tomorrow
Trend Themes
1. Interactive Toy Installations - The trend of interactive toy installations as a unique and immersive experience for visitors.
2. Architectural Installations - The trend of incorporating unique architectural installations to showcase design projects and create engaging experiences.
3. Digital Sharing of Experiences - The trend of guests using their phones to share experiences on social media, and for businesses to compile and publish these images.
Industry Implications
1. Architecture and Design - The architecture and design industry can incorporate interactive installations and toy figures to showcase their projects and engage with visitors.
2. Toy Manufacturing - The toy industry has an opportunity to provide toy figures and accessories to be used in interactive installations, creating a new market for engaging toys.
3. Tourism and Hospitality - The tourism and hospitality industry can create unique and immersive experiences using interactive installations, encouraging people to explore and share their experiences on social media.
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